Robert Kleman and Liem Nguyen have joined Crispin Porter + Bogusky (CP+B) and are working out of its Miami office as creative director and senior art director, respectively.
The latter comes to CP+B from Lowe Bangkok where he was an associate creative director overseeing the Signal, Closeup, Rexona, Citra and Wall’s accounts. Prior to Lowe Bangkok, Nguyen worked at Publicis as an art director on the BMW, Coca Cola and Jamba Juice accounts, and before that, DDB New York, where he produced work for the New York Lottery. Nguyen has received many awards for his creative campaigns, including a Gold Cube at the Art Directors Club, and Gold and Silver at the ADDY Awards.
Kleman arrives at CP+B from a stint doing freelance work for BBDO New York, continuing his long career at leading ad shops. Prior to BBDO, Kleman worked at BBH New York as associate creative director; Euro RSCG Worldwide NY as executive creative director on the Dos Equis and Kraft accounts; and TBWAChiatDay New York as associate creative director on the Absolute account. Kleman first made a name for himself during the six years he spent at TBWASingapore, where he would eventually rise to creative partner and head up the Sony, BMW and MINI accounts. For his work, Kleman was named the “Number One Most Awarded Creative in Asia” by Campaign Brief Asia magazine for two years straight in 2005 and ’06.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More