Robert Kleman and Liem Nguyen have joined Crispin Porter + Bogusky (CP+B) and are working out of its Miami office as creative director and senior art director, respectively.
The latter comes to CP+B from Lowe Bangkok where he was an associate creative director overseeing the Signal, Closeup, Rexona, Citra and Wall’s accounts. Prior to Lowe Bangkok, Nguyen worked at Publicis as an art director on the BMW, Coca Cola and Jamba Juice accounts, and before that, DDB New York, where he produced work for the New York Lottery. Nguyen has received many awards for his creative campaigns, including a Gold Cube at the Art Directors Club, and Gold and Silver at the ADDY Awards.
Kleman arrives at CP+B from a stint doing freelance work for BBDO New York, continuing his long career at leading ad shops. Prior to BBDO, Kleman worked at BBH New York as associate creative director; Euro RSCG Worldwide NY as executive creative director on the Dos Equis and Kraft accounts; and TBWAChiatDay New York as associate creative director on the Absolute account. Kleman first made a name for himself during the six years he spent at TBWASingapore, where he would eventually rise to creative partner and head up the Sony, BMW and MINI accounts. For his work, Kleman was named the “Number One Most Awarded Creative in Asia” by Campaign Brief Asia magazine for two years straight in 2005 and ’06.
SUPERLATIVE Signs Director Claudia Abend For Spots and Branded Content
Latin American director/editor and documentary filmmaker Claudia Abend has joined SUPERLATIVE for her first U.S. representation spanning commercials and branded content.
Abend's empathetic docu-style POV has garnered several international awards for the documentary films Hit (2008) and The Flower of Life (2018). Her spotmaking credits include such brands as Procter & Gamble, Nestle and Blue Cross/Blue Shield. SUPERLATIVE has already worked with Abend, together producing a new ad campaign for digital agency Tinuiti and The Honest Company, a consumer goods corporation featuring eco-minded products.
“We found Claudia through her poignant documentaries on the festival circuit,” said SUPERLATIVE creative manager Stefan Dezil. “We are excited about her textured narratives, emotional storytelling, and her powerhouse long-form storytelling abilities, currently on her third feature film. As SUPERLATIVE continues to build our brand after premiering our latest films at Sundance and SXSW, Claudia is the kind of multidimensional artist we are excited to partner with on branded content and beyond. Fluent in English and Spanish, her reel shows real prowess with infants, food and skin products, families both young and old. Great visual storytelling and inspirational doc work.”
Abend began her career in her native Uruguay, studying film and editing in college. “My dad would show me films like Citizen Kane,” she said. “I love cinema and became an editor. It was here that I learned all about communicating human emotion.”
From the get-go, Abend hit it big as a documentary director, teaming with Adrianna Loeff on Hit, a movie chronicling pop artists of Uruguayan music. Abend took home a Best Editing... Read More