Crispin Porter+Bogusky, with shops in Miami, Boulder, Colo., Los Angeles, and Gothenburg, Sweden, has extended its global reach as Canadian agency and fellow MDC Partners network firm Zig has joined CP+B, creating CP+B Canada.
CP+B thus gains access to a creative talent pool in Toronto as well as a number of top-tier clients. Zig’s current client list includes Molson Canadian, IKEA, Best Buy Canada, Burt’s Bees, Pfizer, SCA and Unilever.
CP+B Canada will be run by newly appointed CEO and Zig alum, Shelley Brown. Andy Macaulay, CEO of Zig, moves to the role of chairman, CP+B Canada, where he will act in an advisory capacity. Creative chief Aaron Starkman assumes the executive creative director mantle. CP+B Canada will be run out of Zig’s Toronto office, and Zig’s Chicago office will wind down as it becomes geographically redundant with the current CP+B locations.
Chuck Porter, chairman of CP+B and chief strategist of MDC, said he’s been a long-time fan of Zig’s smarts and brand-building prowess. “Adding their creative firepower to what we now have in Boulder, Miami, Los Angeles and Sweden will be a great thing for our agency and our clients,” he said. Being in Toronto is an added benefit. This is the third largest advertising market in North America with a fantastic creative community.”
Directors Amy+Pilar and Jose Antonio Prat Join Reform School
Boutique content production company Reform has added comedy directing duo Amy+Pilar (Amy York Rubin and Pilar Boehm) and award-winning multicultural director Jose Antonio Prat to its roster for U.S. representation spanning commercials and branded entertainment.
Partners in both life and art, Amy+Pilar are know for their sharp wit and comedic timing. Their synchronicity is evident in a body of work across TV, film and commercials. Prior to joining Reform School, Amy+Pilar had been repped in the ad market by production company Knucklehead.
Amy has directed high-profile comedy sketches featuring stars like Amy Schumer, Kate McKinnon, and Sarah Silverman. On the episodic front, Amy has helmed for series such as Fresh Off the Boat, Casual, Superstore and Angie Tribeca--as well as the pilot for the hit Netflix comedy Dead to Me.
Before joining forces with Amy behind the camera, Pilar was a psychotherapist, a background that informs her ability to create fascinating characters and stage irresistible, nuanced performances. Amy and Pilar’s shared passion for comedy brought them together. Their collaboration began with a Synchrony Bank campaign, starring cult-comedy favorite Maribeth Monroe (Workaholics), and they went on to direct the pilot of the Hulu series Love, Victor. Amy+Pilar’s ad fare also includes spots for Uber’s “Go-Get” campaign and “Shift,” starring Martin Starr.
“We have been fans of Amy and Pilar for a long time,” said Ryan Ennis, executive director at Reform School. “They excel at capturing comedic performances and dialogue. Coming from the TV and L.A. comedy scenes, they’ve built a strong following and collaborated with some of our favorite funny people.... Read More