CRIC, the Italian directing duo consisting of Davide Mardegan and Clemente De Muro, has landed its first U.S. commercial representation, signing with L.A.-based Boxer Films. The helming team made a major splash with its debut spot, Poste Italiane’s “Because I Like You,” a :90 which won a Bronze Lion at Cannes in 2011.
“Because I Like You” was also recognized with a Silver at ADCI, a Bronze at Italian Young Lions and nominations for the ADCE Awards and the Young Directors Awards, making the duo the most awarded advertising directors that year in Italy. CRIC’s affecting narrative storytelling combines stunning imagery and a personal sensitivity for character and emotion.
Mardegan and De Muro met when entering university in Milan and quickly discovered a common passion for filmmaking. Opting out of a traditional film education, the duo studied philosophy and literature to inform a unique creative viewpoint, choosing to learn their technical approach through hands-on experience. After landing entry-level jobs: De Muro as a copywriter at Lowe Pirella and Mardegan doing director research at a production company, the duo quickly realized their creativity would be best showcased in their own collective. They amplified their skills, attending a Master in Film Production in Rome, followed by a Master in Directing at the School of Visual Arts in New York.
Since launching CRIC, they have crafted spots for international brands including Fiat, Poste Italiene, Banco Intesa San Paolo and Chronotech, among others.
Director Lucrecia Signs With PRETTYBIRD For Her 1st U.S. Representation
PRETTYBIRD, the production company helmed by Paul Hunter, Kerstin Emhoff, and Ali Brown, has added award-winning filmmaker Lucrecia to its roster for U.S. commercial and music video representation. This marks the director’s first representation in the U.S. market.
Lucrecia has been signed to PRETTYBIRD UK since 2021, soon after winning UKMVA’s Best Pop Newcomer award for her Tarantino-esque music video for rapper/singer-songwriter Ashnikko--which the director pitched, prepped, and shot in only four days. Since joining PRETTYBIRD UK, Lucrecia has quickly made a name for herself. Her striking narratives, combined with a hyper-real aesthetic and iconic world creation, have been the centerpieces of her filmmaking and photography.
Her work has gone viral on more than one occasion. Her commercial for bibigo, “Live Delicious,” was widely admired and even recreated on an episode of Jimmy Kimmel. She has won awards from Kinsale Shark, Creative Circle, and UKMVA, as well as recognition at the Cannes Lions Young Directors Awards and Ciclope Awards.
Candice Dragonas, VP, talent strategy/executive producer PRETTYBIRD US, said of Lucrecia, “She brings a uniquely stylish approach to storytelling with the perfect splash of humor and playfulness. I admire her extreme passion for her craft and the drive to create at the top of her game.”
In addition to Lucrecia’s cinematic visual aesthetic, she routinely engages in another unique form of self-expression: nail art. She has had everything from whipped cream and cherries to chrome flames adorning her nails.
At PRETTYBIRD, Lucrecia joins a roster of filmmakers including Academy Award-winning duo Daniels (Everything Everywhere All At Once), A.V. Rockwell (A Thousand... Read More