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    Crew Cuts Reaches A “Crossroads” For Pepsi

    By SHOOT StaffUpdated:No Comments1506 Views
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    CLIENT

    PepsiCo/Pepsi.

    PRODUCTION CO.

    PYTKA, Venice, Calif.

    Joe Pytka, director/DP; Tara Fitzpatrick, executive producer; Linda Masse, producer; Alex Lisee, production manager. Shot at Universal Studios, Universal City, Calif.

    AGENCY

    BBDO New York.

    Ted Sann, chief creative officer; Don Schneider, executive creative director/copywriter/art director; Tommy Henvey, copywriter; Regina Ebel, director TV production; Rachel Seitel, assistant producer; Rani Vaz, director music/radio production.

    EDITORIAL

    Crew Cuts, New York.

    Sherri Margulies, editor; Jake Jacobsen and Matt Shapiro, assistant editors; Michelle Bellaff, producer.

    POST

    Nice Shoes, New York.

    Scott Burch, colorist.

    Buzz, New York.

    Peter Flack, online editor; John Loughlin, assistant conformist.

    VISUAL EFFECTS

    Quiet Man, New York.

    Johnnie Semerad and Mindy Dubin, compositors/visual effects artists; Gray Hirschfield, producer.

    AUDIO POST

    Buzz.

    Mike Marinelli, mixer/engineer.

    MUSIC

    Crushing Music, New York.

    Gary Schreiner, arranger; Mary Wood, producer.

    THE SPOT

    "Crossroads" (:30) opens on a young boy eating a snack while walking down the street, as a super explains that it is Seattle in the year 1953. The boy is confronted with two options: on one side of the avenue sits a Coke machine, while across the street is a Pepsi vending machine. He decides to choose Pepsi and while he is drinking a bottle of the beverage, he spots a guitar in a pawn shop window. Jimi Hendrix’s classic "Purple Haze" begins to play in the background as a super reveals that the youngster is "James Marshall Hendrix, Age 11." The camera then cuts over to a store across the street—Bob’s Accordion World—and we hear another rendition of "Purple Haze," this time on the squeezebox. The tagline: "Whew, that was a close one," followed by "It’s the cola."

    Spot broke Feb. 1.

    Category:ScreenWork



    Daniel Craig Embraced Openness For Role In Director Luca Guadagnino’s “Queer”

    Tuesday, November 26, 2024

    Daniel Craig is sitting in the restaurant of the Carlyle Hotel talking about how easy it can be to close yourself off to new experiences.

    "We get older and maybe out of fear, we want to control the way we are in our lives. And I think it's sort of the enemy of art," Craig says. "You have to push against it. Whether you have success or not is irrelevant, but you have to try to push against it."

    Craig, relaxed and unshaven, has the look of someone who has freed himself of a too snug tuxedo. Part of the abiding tension of his tenure as James Bond was this evident wrestling with the constraints that came along with it. Any such strains, though, would seem now to be completely out the window.

    Since exiting that role, Craig, 56, has seemed eager to push himself in new directions. He performed "Macbeth" on Broadway. His drawling detective Benoit Blanc ("Halle Berry!") stole the show in "Glass Onion: A Knives Out Mystery." And now, Craig gives arguably his most transformative performance as the William S. Burroughs avatar Lee in Luca Guadagnino's tender tale of love and longing in postwar Mexico City, "Queer."

    Since the movie's Venice Film Festival premiere, it's been one of the fall's most talked about performances — for its explicit sex scenes, for its vulnerability and for its extremely un-007-ness.

    "The role, they say, must have been a challenge or 'You're so brave to do this,'" Craig said in a recent interview alongside Guadagnino. "I kind of go, 'Eh, not really.' It's why I get up in the morning."

    In "Queer," which A24 releases Wednesday in theaters, Craig again plays a well-traveled, sharply dressed, cocktail-drinking man. But the similarities with his most famous role stop there. Lee is an American expat living in 1950s... Read More

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