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    Crew Cuts Parties For GE, BBDO

    By SHOOT StaffUpdated:No Comments1364 Views
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    CLIENT

    General Electric Co.

    PRODUCTION CO.

    PYTKA, Venice, Calif.

    Joe Pytka, director/DP; Tara Fitzpatrick, executive producer; Linda Masse, producer. Shot at Universal Studios, Universal City, Calif.

    AGENCY

    BBDO New York.

    Ted Sann, chief creative officer; Don Schneider, executive VP/executive creative director/art director; Michael Patti, vice chairman/senior executive creative director/copywriter (he has since joined Young & Rubicam, New York); Regina Ebel, director of TV production; Rachel Seitel, assistant producer; Rani Vaz, director of music/radio production.

    EDITORIAL

    Crew Cuts, New York.

    Clayton Hemmert, editor; Craig Holzer and John Dowling, assistant editors; Nancy Shames, executive producer; Michelle Bellaff, producer.

    POST/VISUAL EFFECTS

    Nice Shoes, New York.

    Chris Ryan, colorist.

    Quiet Man, New York.

    Johnnie Semerad, lead Inferno artist; Dave Moore, producer; Dave Shirk, lead 3-D animator; Peter Amante, Flame artist; Bradley Gabe, Dave Bernkopf and Scott Stuart, 3-D artists; Amy Taylor, executive producer.

    AUDIO POST

    Buzz, New York.

    Mike Marinelli, mixer.

    MUSIC

    David Horowitz Music Associates (DHMA), New York.

    David Horowitz, composer; Jon Sears, head engineer.

    Crushing Music, New York.

    Rob Mounsey, arranger.

    THE SPOT

    "Galley" (:45/:30) continues GE’s "Imagination at Work" corporate image campaign and touts the company’s breakthroughs in wind energy. The commercial shows barbarians in a primitive rowing vessel. Suddenly the sound of steel drum music is heard and another boat of primitives—who are partying because their boat is powered by wind—sails by. The voiceover states, "Imagine what a pleasant surprise it must have been when man first harnessed the power of wind." The ad ends with a barbarian water skier being pulled by the wind-powered vessel, and the super, "GE: Imagination at work."

    Spot broke April 28.

    Category:ScreenWork



    Daniel Craig Embraced Openness For Role In Director Luca Guadagnino’s “Queer”

    Tuesday, November 26, 2024

    Daniel Craig is sitting in the restaurant of the Carlyle Hotel talking about how easy it can be to close yourself off to new experiences.

    "We get older and maybe out of fear, we want to control the way we are in our lives. And I think it's sort of the enemy of art," Craig says. "You have to push against it. Whether you have success or not is irrelevant, but you have to try to push against it."

    Craig, relaxed and unshaven, has the look of someone who has freed himself of a too snug tuxedo. Part of the abiding tension of his tenure as James Bond was this evident wrestling with the constraints that came along with it. Any such strains, though, would seem now to be completely out the window.

    Since exiting that role, Craig, 56, has seemed eager to push himself in new directions. He performed "Macbeth" on Broadway. His drawling detective Benoit Blanc ("Halle Berry!") stole the show in "Glass Onion: A Knives Out Mystery." And now, Craig gives arguably his most transformative performance as the William S. Burroughs avatar Lee in Luca Guadagnino's tender tale of love and longing in postwar Mexico City, "Queer."

    Since the movie's Venice Film Festival premiere, it's been one of the fall's most talked about performances — for its explicit sex scenes, for its vulnerability and for its extremely un-007-ness.

    "The role, they say, must have been a challenge or 'You're so brave to do this,'" Craig said in a recent interview alongside Guadagnino. "I kind of go, 'Eh, not really.' It's why I get up in the morning."

    In "Queer," which A24 releases Wednesday in theaters, Craig again plays a well-traveled, sharply dressed, cocktail-drinking man. But the similarities with his most famous role stop there. Lee is an American expat living in 1950s... Read More

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