CLIENT
Asics.
PRODUCTION CO.
Tate & Partners, Santa Monica.
Jason Reitman, director; David Stockton, DP; David Tate, executive producer; Dan Dubiecki, producer. Shot on location in Los Angeles.
AGENCY
vitrobertson, San Diego.
John Vitro and John Robertson, creative directors; Anthony LoFranco, producer; Mark Chila, art director; Sheena Brady, copywriter.
EDITORIAL
Crew Cuts West, Santa Monica.
David Herman, editor; Andrew Cahn, assistant editor; Christie Cash, executive producer.
POST/VISUAL EFFECTS
The Syndicate, Santa Monica.
Chris Devlin, colorist.
The Finish Line, Santa Monica.
Paul Song, Henry artist.
AUDIO POST
POP Sound, Santa Monica.
Peter Rincon, mixer.
SOUND DESIGN
Crew Cuts West.
David Herman, sound designer.
THE SPOT
"Packing" (:30) shows a man packing a suitcase, chanting, "Monday, Tuesday, Wednesday, Thursday." He finally has his luggage ready, but notices he’s forgotten his Asics shoes. After he unsuccessfully attempts to place them in his already-full suitcase, he scoops out the underwear, socks and other items, and places his Asics on top of the still-packed garments. The man grabs his luggage and before heading out the door, pauses and grabs one pair of underwear. The spot ends with the tagline, "Keep running."
Spot broke in August.