CLIENT
New York Lotto.
PRODUCTION CO.
@radical.media, New York.
Greg Kohs, director; Karl Hahn, DP; Jon Kamen and Robert Fernandez, executive producers; Mark Fetterman, producer; Louise Shelton, assistant production supervisor. Shot on location in New York, Albany, Troy, Schenectady and Buffalo, N.Y.
AGENCY
DDB New York.
John Staffen, creative director/art director/copywriter; Walter Brindak, executive producer/producer.
EDITORIAL
Crew Cuts, New York.
Peter Odiorne, editor; Chris Magliozzo, assistant editor; Nancy Shames, executive producer; Michelle Bellaff, producer.
POST
Moving Images, New York.
Tim Masick, colorist.
Nice Shoes, New York.
Ed Skupeen, online editor.
AUDIO POST
Sound Lounge, New York.
Tom Jucarone, mixer.
THE SPOT
"If I Had A Million $" (:60) shows people all over New York crooning the tune of the same name to showcase the New York Lotto.
Spot broke Oct. 30.