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    Creatives Leila Moussaoui, Sara Uhelski join TBD 

    By SHOOTUpdated:No Comments1372 Views
    SAN FRANCISCO --

    TBD has brought on board art director Leila Moussaoui and copywriter Sara Uhelski. Having previously worked together for several years in San Francisco at Intel and Pereira & O’Dell, the pair brings a shared history of creativity to the growing team at S.F. agency TBD. 

    A native of Morocco, Moussaoui began her career at Pereira & O’Dell as art director, where she initially met TBD founder and chief creative officer Rafael Rizuto who was creative director at the time. The two worked closely together on projects for brands such as Ad Council and Airbnb. Most recently art director with Intel’s in-house creative team, Moussaoui was instrumental in developing Lady Gaga’s 2017 Super Bowl halftime show. This choreographed aerial performance used 300 Intel “Shooting Star” drones to light up the sky and was the first-ever drone integration during a televised event. At TBD, Moussaoui will oversee the conception and creation of meaningful projects and bring her global brand experience to the team.  

    Uhelski also hails from Intel where she worked on projects such as Conflict Free, a partnership between Intel and YouTube influencers which highlighted the company’s commitment to sourcing conflict-free materials to make electronic devices. Like Moussaoui, she also met Rizuto at Pereira & O’Dell where she began her advertising career as copywriter, and has worked with brands such as Ad Council, Hyatt Regency, 1-800 Contacts and Purex. Having worked at one of the largest newspapers in Brazil before moving to the U.S., Uhelski will at TBD work closely with Moussaoui on the development and production of creative materials for ad campaigns.

    Tags:Leila MoussaouiSara UhelskiTBD



    Los Films Signs Director Tobias Nathan

    Monday, November 18, 2024

    Filmmaker Tobias Nathan has signed with Los Films, the production division of the multidisciplinary creative studio Los York, for U.S. representation spanning commercials, branded content and music videos.

    Nathan’s directing work is characterized by a journalistic sense of solid storytelling combined with visual sophistication. Prior to joining Los Films, he had most recently been repped by production company JOJX.

    Nathan studied journalism and creative writing at Boston University and subsequently fell into a career as a creative director at New York City ad agencies. On-set he often found himself “breathing heavily over director’s shoulders” and in short order he pivoted to the director’s chair. He has directed campaigns for Virgin, Apple Music, Samsung, Infiniti, Vodafone, Nespresso, Grey Goose, Remy Martin, Cadillac and KIA, among others.

    “Tobias is an ambidextrous creative. He can write with one arm and direct with the other,” said Chris Abitbol, head of Los Films. “Seriously, Tobias has worked as a creative and as a film director, telling brand stories with real panache and vision. He’s a true ‘Global Nomad of the Arts,’ and now he’s part of our exciting next phase. Welcome, brother.”

    “I’m excited to join Los York because it feels like it’s a family that really focuses on what matters--craft, quality, and doing good work the right way with people you love,” said Nathan. “Chris, Seth Epstein [Los York founder] and their entire team are looking toward the future at this bizarre time in our industry and figuring out how to lead it. For my part, I plan to create innately human work for Los Films clients; work that moves people, whether with a smirk or a wink or a laugh or a cry, work with... Read More

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