Florence Buchanan and Karen McIntyre, both formerly of Deutsch, New York, have come aboard BBDO New York as creative directors.
“Florence and Karen bring a great blend of expertise across a broad range of categories from beauty to travel and entertainment,” said Bill Bruce, chief creative officer, BBDO New York. “We’re excited to offer their progressive style, forward-thinking and independent spirit to our clients.”
Buchanan and McIntyre first joined forces at Deutsch while working on accounts such as Almay, US Weekly as well as Westin and Sheraton hotels. While at Deutsch they helped make Almay’s “Intense i-color” one of the most successful color cosmetic launches of 2005 and created the first TV campaign for US Weekly, to increase readership among younger women. In addition, Buchanan helped devise the sensual, black-and-white “Modern Luxury” campaign that relaunched the Westin brand. Prior to Deutsch, Buchanan was a partner and creative director at JWT New York and McIntyre was a senior partner, associate creative director at Ogilvy & Mather, New York.
Most recently, the duo completed its first independent short film, Shepherds, that is currently making the rounds at film festivals both nationally and internationally.
Directors Amy+Pilar and Jose Antonio Prat Join Reform School
Boutique content production company Reform has added comedy directing duo Amy+Pilar (Amy York Rubin and Pilar Boehm) and award-winning multicultural director Jose Antonio Prat to its roster for U.S. representation spanning commercials and branded entertainment.
Partners in both life and art, Amy+Pilar are know for their sharp wit and comedic timing. Their synchronicity is evident in a body of work across TV, film and commercials. Prior to joining Reform School, Amy+Pilar had been repped in the ad market by production company Knucklehead.
Amy has directed high-profile comedy sketches featuring stars like Amy Schumer, Kate McKinnon, and Sarah Silverman. On the episodic front, Amy has helmed for series such as Fresh Off the Boat, Casual, Superstore and Angie Tribeca--as well as the pilot for the hit Netflix comedy Dead to Me.
Before joining forces with Amy behind the camera, Pilar was a psychotherapist, a background that informs her ability to create fascinating characters and stage irresistible, nuanced performances. Amy and Pilar’s shared passion for comedy brought them together. Their collaboration began with a Synchrony Bank campaign, starring cult-comedy favorite Maribeth Monroe (Workaholics), and they went on to direct the pilot of the Hulu series Love, Victor. Amy+Pilar’s ad fare also includes spots for Uber’s “Go-Get” campaign and “Shift,” starring Martin Starr.
“We have been fans of Amy and Pilar for a long time,” said Ryan Ennis, executive director at Reform School. “They excel at capturing comedic performances and dialogue. Coming from the TV and L.A. comedy scenes, they’ve built a strong following and collaborated with some of our favorite funny people.... Read More