"Chicago Treat" is a look at the work of Jonathan Hoffman, executive VP/executive creative director at Leo Burnett USA, Chicago. Hoffman is one of the masterminds behind the slightly off beat spots for Kellogg’s Rice Krispies Treats. The creative explains why the shop took such an approach for a packaged goods product.
Vinny Warren, an associate creative director at DDB Chicago, has had quite a year. His work on Budweiser’s "Whassup" campaign has won numerous industry accolades, and shows no signs of slowing down. In "This Bud’s For You," SHOOT reporter Sarah Woodward talks to Warren about the spots, as well as future plans for the work.
In "Opportunity Knocks," SHOOT reporter Elizabeth Michaelson examines the new ads for Miller Genuine Draft, which were created in part by Bob Merlotti, a group creative director at J. Walter Thompson, Chicago. Merlotti discusses how the ads use humor and sex to sell beer.
