Wieden+Kennedy Amsterdam has hired Thierry Albert and Faustin Claverie as creative directors. They come over from VCCP London where in just seven months they won the Macmillan Cancer Nurse and McLaren Automotive accounts, and created the O2 “Priority Sports” campaign.
Albert and Claverie joined forces in 2011 at Mother London where they wrote the Stella Artois “9 Step Pouring Ritual” campaign, and won the Butlins and HTC accounts for the agency.
Thierry’s experience spans Publicis Paris and Montreal, BDDP&Fils, and seven years in London at DDB and Mother, during which time he created award-winning work for Marmite, Harvey Nichols, Coca-Cola and the Financial Times among others.
Faustin began his advertising career at the V agency, before spending four years in DDB Paris and a year at Publicis, from where he answered Thierry’s call to come to London and work at Mother in 2011. During that time he produced multi award-winning work for Brandt, Stihl, GQ, Greenpeace and Volkswagen.
As a team they’re also the brains behind Surrender Monkeys, a collective of creatives, directors and designers, established to direct music promos and films for artists like the Pet Shop Boys and the Kooks.
“Mickey 17” Tops Weekend Box Office, But Profitability Is A Long Way Off
"Parasite" filmmaker Bong Joon Ho's original science fiction film "Mickey 17" opened in first place on the North American box office charts. According to studio estimates Sunday, the Robert Pattinson-led film earned $19.1 million in its first weekend in theaters, which was enough to dethrone "Captain America: Brave New World" after a three-week reign.
Overseas, "Mickey 17" has already made $34.2 million, bringing its worldwide total to $53.3 million. But profitability for the film is a long way off: It cost a reported $118 million to produce, which does not account for millions spent on marketing and promotion.
A week following the Oscars, where "Anora" filmmaker Sean Baker made an impassioned speech about the importance of the theatrical experience – for filmmakers to keep making movies for the big screens, for distributors to focus on theatrical releases and for audiences to keep going – "Mickey 17" is perhaps the perfect representation of this moment in the business, or at least an interesting case study. It's an original film from an Oscar-winning director led by a big star that was afforded a blockbuster budget and given a robust theatrical release by Warner Bros., one of the few major studios remaining. But despite all of that, and reviews that were mostly positive (79% on RottenTomatoes), audiences did not treat it as an event movie, and it may ultimately struggle to break even.
Originally set for release in March 2024, Bong Joon Ho's follow-up to the Oscar-winning "Parasite" faced several delays, which he has attributed to extenuating circumstances around the Hollywood strikes. Based on the novel "Mickey7" by Edward Ashton, Pattinson plays an expendable employee who dies on missions and is re-printed time and time again. Steven... Read More