Crispin Porter+Bogusky (CP+B) has hired three creative directors for its office in Boulder: Sesh Moodley, Matthew Elhardt and Avital Pinchevsky. Moodley comes over from AKQA, where he was a creative director on a number of Anheuser-Busch InBev brands, including Budweiser and Bud Light. Over the course of his career, he has led innovative campaigns for global brands at agencies across the UK, Australia and the US.
Prior to AKQA, Moodley was at Naked Communications in Sydney, where he received top honors for campaigns like “Steal Banksy” for Art Series Hotels, which won Cannes and Effie Gold, “Overstay Checkout” for Art Series Hotels, which won Cannes Silver, and the “Speedkills” for Transport Accident Commission (TAC), which received Gold at both New York Festivals and Spikes Asia. Moodley has also worked at Lowe and Partners, Leo Burnett and Ogilvy & Mather. Prior to his advertising career, he was a Sydney-based music producer and musician who supported acts like Beastie Boys, Body Count, Ice T, Pixies & Infectious Grooves.
Elhardt had most recently been creative director at 180LA. He brings to CP+B more than 15 years of experience working on influential brands like Nike, Apple, adidas, Coca-Cola, ESPN, Sony, and Heineken, while he has held staff positions and freelanced at a number of well-known agencies, including Media Arts Lab, Wieden+Kennedy, Fallon, Goodby Silverstein & Partners, TBWAChiatDay NY and Leagas Delaney. His work on acclaimed campaigns such as HP’s “Digital Crime Fighters,” Subaru’s “Mediocrity” and a CNET initiative has brought industry recognitions like One Show Gold, Art Directors Club Gold, ADDY Best in Show and a Webby Award.
Pinchevsky comes to CP+B from DDB South Africa where she was creative director on McDonald’s, First National Bank (South Africa), Bob Martin and KWV. Her advertising career has spanned three continents and involved campaigns for major brands like BMW, Hyundai, Pepsi and Conservation International. Prior to DDB, Pinchevsky spent time at MetropolitanRepublic in Johannesburg, BBDO in New York, Y&R in Tel Aviv, and TBWA Hunt Lascaris in Johannesburg. She has been recognized with One Show Gold as well as multiple D&AD and Clio Awards for her work.
Director Lucrecia Signs With PRETTYBIRD For Her 1st U.S. Representation
PRETTYBIRD, the production company helmed by Paul Hunter, Kerstin Emhoff, and Ali Brown, has added award-winning filmmaker Lucrecia to its roster for U.S. commercial and music video representation. This marks the director’s first representation in the U.S. market.
Lucrecia has been signed to PRETTYBIRD UK since 2021, soon after winning UKMVA’s Best Pop Newcomer award for her Tarantino-esque music video for rapper/singer-songwriter Ashnikko--which the director pitched, prepped, and shot in only four days. Since joining PRETTYBIRD UK, Lucrecia has quickly made a name for herself. Her striking narratives, combined with a hyper-real aesthetic and iconic world creation, have been the centerpieces of her filmmaking and photography.
Her work has gone viral on more than one occasion. Her commercial for bibigo, “Live Delicious,” was widely admired and even recreated on an episode of Jimmy Kimmel. She has won awards from Kinsale Shark, Creative Circle, and UKMVA, as well as recognition at the Cannes Lions Young Directors Awards and Ciclope Awards.
Candice Dragonas, VP, talent strategy/executive producer PRETTYBIRD US, said of Lucrecia, “She brings a uniquely stylish approach to storytelling with the perfect splash of humor and playfulness. I admire her extreme passion for her craft and the drive to create at the top of her game.”
In addition to Lucrecia’s cinematic visual aesthetic, she routinely engages in another unique form of self-expression: nail art. She has had everything from whipped cream and cherries to chrome flames adorning her nails.
At PRETTYBIRD, Lucrecia joins a roster of filmmakers including Academy Award-winning duo Daniels (Everything Everywhere All At Once), A.V. Rockwell (A Thousand... Read More