Register

    Creative Directors Pedro Sattin and Sébastien Rouvière Join DAVID New York

    By SHOOTUpdated:No Comments1578 Views
    DAVID New York’s (l-r) Sébastien Rouvière, Irene Leon and Pedro Sattin
    NEW YORK --

    DAVID New York has added two creative directors, Pedro Sattin and Sébastien Rouvière. Both come over from the agency’s Madrid office.

    Sattin and Rouvière will be in charge of supervising the creative output of the New York office and growing the agency’s creative reputation in the U.S. The creatives have produced work for clients including Burger King, Twitter, Netflix, Dove, Old Spice, Diesel and Heineken. Sattin and Rouvière have been awarded some 300-plus times at festivals like Cannes Lions, D&AD, Clio, One Show, ANDY, and more, winning golds and Grand Prix honors at numerous award shows. The duo will report to André Toledo, chief creative officer at DAVID New York. 

    “Throughout their career, Pedro and Sébastien have proven their ability to produce creative campaigns that resonate culturally for all types of brands. Their specific creative perspective and knowledge of the agency’s culture and positioning will be of benefit as we work to grow our presence in New York,” said Toledo.

    The two creative directors will join another New York hire from the Madrid office: account supervisor Irene Leon. She was one of the first hires in Madrid’s account department and worked closely with Sattin and Rouvière to build DAVID Madrid into one of the most awarded agencies in Spain. During her years in Madrid, she worked for Mondelez Europe (Halls and Milka), Activision U.S., and Burger King Spain, Portugal, and global. Eager to flex her muscles in a larger market, Leon will continue to help clients achieve their business results and help to build a new team–this time, in New York. Leon reports to Luiza Prata Carvalho, managing director at DAVID New York.

    Sattin, Rouvière and Leon joined the Madrid office when it first opened in 2019 and with their help, the agency won local, regional and global clients, grew from 10 to 60 employees despite the global pandemic. Sattin, Rouvière and Leon were behind some of the agency’s most acclaimed work, including two Super Bowl campaigns.

    DAVID’s New York office opened in 2022 and is already working with clients such as CLIF Bar & Company (the Mondelez brand recently chose the agency as its AOR), Burger King, Activision and The Coca-Cola Company.

     

    Category:News
    Tags:André ToledoDAVID New YorkIrene LeonPedro SattinSébastien Rouvière



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

    MySHOOT Profiles


    Add A Comment