CP+B LA has hired creative directors Rob Palmer and Mike McCommon to work on the Infiniti global count. They join the agency following the addition of Steve Clarke, exec creative director on Infiniti global, in February, and the promotion of Kevin Jones to CP+B’s chief creative officer in March. CP+B, LA has continued to strengthen its ranks as the global portion of the Infiniti account recently transitioned from CP+B Boulder to capitalize on LA’s rich automotive culture and to be in closer proximity to the Infiniti Design Center teams.
Palmer joins CP+B LA after serving as ECD at both traditional and digitally-focused agencies, and a recent client-side venture. Palmer most recently was CMO/COO at Fuhu, a technology company for kids and families. Before that, he was executive creative director at Razorfish. Palmer has also been a creative director at Goodby, Silverstein & Partners, Wieden+Kennedy and BBDO, where he worked on clients like Nike, Coca-Cola, ESPN, Levis and eBay, as well as TBWAChiatDay where he launched iMac, a pivotal product in Apple’s comeback. Along the way, his work has earned Gold at Cannes, the Effies, Clios, One Show and ADC, as well as an Emmy and an MTV “Video of the Year” award, while the “This is SportsCenter” campaign he helped write for ESPN became a Harvard Case Study.
McCommon comes to CP+B LA from the Portland-based full-service agency Mutt Industries, which he co-founded nearly eight years ago. As executive creative director, McCommon served clients such as Nike, Ford, Mello Yello, Los Angeles Dodgers, Tampa Bay Buccaneers, Gerber Knives and Sony PlayStation. Prior to Mutt, he was creative director at Wieden+Kennedy, Portland, where he worked on Nike and Electronics Arts before helping lead the winning pitch for Heineken USA. McCommon was also previously a copywriter at Goodby, Silverstein and Partners, where he helped launch new campaigns for HP and Emerald Nuts, and Hal Riney and Partners in San Francisco, where he worked on Discovery.com, HP, Sacramento Kings and Saturn. In addition to winning multiple Cannes Lions during his career, McCommon had the honor of throwing out the first pitch at a Boston Red Sox game as a thank you from his client on Sony PlayStation “MLB The Show.”
