R/GA New York has added creative directors John McKelvey and Hannes Ciatti, who come over from Whybin BWAGroup Australia. Together they bring over 25 years of industry experience creating and leading campaigns for numerous global clients. At R/GA they will work across the Nike and Google accounts and report to Nick Law, exec VP, global chief creative officer.
McKelvey and Ciatti join R/GA after playing a key role in the resurgence of Whybin BWAGroup Australia, helping the agency achieve 16 new business wins. Between them, their work won the agency over 70 major creative and effectiveness awards. The agency was awarded Adnews’ Australian Agency Of The Year 2011, B&T Emerging Agency Of The Year 2011 and is now ranked the number one creative agency in Australia.
Prior to joining TBWA, McKelvey was the digital creative director of Saatchi & Saatchi Australia. At Saatchi he created the “The Beer Economy” campaign for Tooheys New beer. The campaign went on to become the most effective and awarded integrated campaign in the brand’s history. He is also the co-founder of creative agency Southpaw, which worked directly with brands Virgin Atlantic and Lion Nathan and partnered with agencies Droga5, The Glue Society, and HOST to create award-winning work for Toyota, Lion Nathan, Young Guns and Cadbury.
Ciatti has worked for several of Europe and Australia’s top agencies including DDB, The Monkeys and M&C Saatchi delivering integrated campaigns for global brands VW, Sony PlayStation, Apple and Absolut. His recent work for the Pedigree Adoption Drive is one of Mars Pedigrees most awarded campaigns worldwide winning at Cannes, D&AD, One Show, Caples, Spikes, Adfest, New York Festival, AWARD and Digital Campaign of the Year. It was also named one of Facebook’s Top 50 Apps worldwide in 2011.
Beyoncé’s Halftime Show Highlighted Netflix’s NFL Debut On Xmas Day
Beyoncé provided more excitement than either game during Netflix's NFL debut on Christmas Day.
Riding into her halftime appearance on a white horse, the 32-time Grammy winner rocked her hometown Houston crowd with a nearly 13-minute performance on Wednesday.
She surprised fans by bringing along Shaboozey to perform "Sweet Honey Buckiin" and Post Malone joined her for "Levii's Jeans."
The action on the field didn't live up to expectations as the NFL showcased four of the AFC's top five teams.
Patrick Mahomes and Travis Kelce exposed a glitch in Pittsburgh's defense during Kansas City's 29-10 rout in the first game.
The broadcast itself went off just fine, quickly becoming the second-most popular live title on Netflix to date, according to NFL Media.
Lamar Jackson and the Ravens led C.J. Stroud and the Texans to 17-2 at halftime before Beyoncé stole the show.
Mariah Carey opened Wednesday's doubleheader with a taped performance of "All I Want for Christmas is You" and then the two-time defending Super Bowl champion Chiefs trounced the Steelers to clinch the No. 1 seed in the AFC.
There were no signs of any major streaming issues during the game after Netflix experienced minor blunders at the start of the pregame show. The broadcast opened with roughly 10 seconds of silence because it appeared studio host Kay Adams' microphone wasn't turned on.
Beyoncé's live performance at NRG Stadium was supposed to be the biggest test for the streaming giant and it seemed to go off without a hitch.
Mahomes threw for 320 yards and three touchdowns and Kelce had eight catches for 84 yards and one score as the Chiefs (15-1) earned a first-round bye and home-field advantage throughout the AFC playoffs. The... Read More