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    Creative Director Nathan Frank Joins Goodby NY

    By SHOOTUpdated:No Comments2768 Views
    Nathan Frank
    NEW YORK --

    Creative director Nathan Frank has joined Goodby Silverstein & Partners (GS&P), New York. The move reunites Frank with his former partner, Paul Caiozzo, who took over as executive creative director earlier this month.

    “This gives me the opportunity to build something with a partner who I love and trust, for a company that I have always admired,” said Frank.

    Frank comes to GS&P following the sale of the design-centric pharmaceutical company Help Remedies, where he served as chief creative officer and co-founder since 2009. Under Frank’s leadership, Help grew from an art project available only at design stores into a national brand available at Target and Walgreens. In the process Help earned multiple advertising and marketing awards, including the Dieline’s Best of Show for its package design and the Cannes Grand Prix for Good for “Help! I Want To Save A Life,” a bandage kit that allows users to easily sign up for a bone-marrow registry.

    Frank spent his earlier career as a copywriter and creative director for NYC advertising agencies Saatchi & Saatchi, BBH, TAXI and Cliff Freeman & Partners. His work for Procter & Gamble’s Tide to Go (“Talking Stain”) won multiple advertising awards and was voted YouTube’s favorite Super Bowl ad of 2008. Among its many other awards, his campaign for Crest (“You Can Say Anything with a Smile”) garnered a Gold Lion at the Cannes Lions International Festival of Creativity.

    Frank will work on new-business projects at GS&P.

    Category:News
    Tags:Goodby Silverstein & PartnersNathan Frank



    Supreme Court Allows Multibillion-Dollar Class Action Lawsuit To Proceed Against Meta

    Friday, November 22, 2024

    The Supreme Court is allowing a multibillion-dollar class action investors' lawsuit to proceed against Facebook parent Meta, stemming from the privacy scandal involving the Cambridge Analytica political consulting firm.

    The justices heard arguments in November in Meta's bid to shut down the lawsuit. On Friday, they decided that they were wrong to take up the case in the first place.

    The high court dismissed the company's appeal, leaving in place an appellate ruling allowing the case to go forward.

    Investors allege that Meta did not fully disclose the risks that Facebook users' personal information would be misused by Cambridge Analytica, a firm that supported Donald Trump 's first successful Republican presidential campaign in 2016.

    Inadequacy of the disclosures led to two significant price drops in the price of the company's shares in 2018, after the public learned about the extent of the privacy scandal, the investors say.

    Meta spokesman Andy Stone said the company was disappointed by the court's action. "The plaintiff's claims are baseless and we will continue to defend ourselves as this case is considered by the District Court," Stone said in an emailed statement.

    Meta already has paid a $5.1 billion fine and reached a $725 million privacy settlement with users.

    Cambridge Analytica had ties to Trump political strategist Steve Bannon. It had paid a Facebook app developer for access to the personal information of about 87 million Facebook users. That data was then used to target U.S. voters during the 2016 campaign.

    The lawsuit is one of two high court cases involving class-action lawsuits against tech companies. The justices also are wrestling with whether to shut down a class action against Nvidia.... Read More

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