Register

    Creative Director Nathan Frank Joins Goodby NY

    By SHOOTUpdated:No Comments2784 Views
    Nathan Frank
    NEW YORK --

    Creative director Nathan Frank has joined Goodby Silverstein & Partners (GS&P), New York. The move reunites Frank with his former partner, Paul Caiozzo, who took over as executive creative director earlier this month.

    “This gives me the opportunity to build something with a partner who I love and trust, for a company that I have always admired,” said Frank.

    Frank comes to GS&P following the sale of the design-centric pharmaceutical company Help Remedies, where he served as chief creative officer and co-founder since 2009. Under Frank’s leadership, Help grew from an art project available only at design stores into a national brand available at Target and Walgreens. In the process Help earned multiple advertising and marketing awards, including the Dieline’s Best of Show for its package design and the Cannes Grand Prix for Good for “Help! I Want To Save A Life,” a bandage kit that allows users to easily sign up for a bone-marrow registry.

    Frank spent his earlier career as a copywriter and creative director for NYC advertising agencies Saatchi & Saatchi, BBH, TAXI and Cliff Freeman & Partners. His work for Procter & Gamble’s Tide to Go (“Talking Stain”) won multiple advertising awards and was voted YouTube’s favorite Super Bowl ad of 2008. Among its many other awards, his campaign for Crest (“You Can Say Anything with a Smile”) garnered a Gold Lion at the Cannes Lions International Festival of Creativity.

    Frank will work on new-business projects at GS&P.

    Category:News
    Tags:Goodby Silverstein & PartnersNathan Frank



    Robert Eggers and Willem Dafoe Reunite For “Nosferatu”

    Tuesday, December 24, 2024

    When Willem Dafoe enjoys working with a filmmaker, he'll often jump at the chance to do it again.

    The list of directors with whom the 69-year-old has worked with more than once is extensive, including Wes Anderson,Yorgos Lanthimos,Paul Schrader,Lars von Trier and, now for a third time, Robert Eggers. "If it's good, you come back," Dafoe said plainly.

    The pair spoke about Eggers' adaptation of "Nosferatu" that hits theaters Wednesday, some of the challenges they faced making "The Lighthouse" — their first project together released in 2019 — and the unique relationship that exists between actors and directors.

    The interview has been edited for clarity and brevity.

    Q: Willem, I read that you called Robert after you saw "The Witch." What did you say?

    DAFOE: I want to meet you and I want to know who this filmmaker is.

    Q: What is it about him that keeps bringing you back?

    DAFOE: Well, if it's good, you come back. When I saw "The Witch," I thought, "Wow, this is a film about a period that I'm not particularly knowledgeable about, but I enter it so easily. This is relevant. It's rooted. It's my story. I'm with these people."

    That's quite an incredible trick because a lot of period films, they're always pointing to themselves. They're always sending messages. They're always showing. This had a kind of energy and the kind of physicality and sensuality that I thought, "Who does this? I gotta see this guy." And then I had a wonderful experience in "The Lighthouse" and I played a part that was really fun in "The Northman." So, when he wants to do this passion project and offers me this beautiful role of Professor Von Franz, I say,... Read More

    MySHOOT Profiles


    Add A Comment