Martin Mohr, a veteran of TBWA, is slated to join TBWAChiatDay New York as creative director in mid-March.
In his new role, Mohr will lead digital creative across clients in the New York office and will report to TBWAChiatDay NY’s executive creative director Matt Ian.
Mohr relocates from TBWAHelsinki where he was executive creative director and led award-winning digital campaigns for clients including adidas and helped transform TBWAHelsinki towards true digital and innovative driven thinking. At TBWAHelsinki, Mohr was responsible for leading the adidas Window Shopping project, which was The Gunn Report’s third most awarded digital campaign of 2013. Mohr was also involved in the highly acclaimed and category-breaking Nissan Nismo watch concept, a branded piece of wearable technology.
Prior to TBWAHelsinki, Martin worked as creative director at Hjaltelin, Stahl & Co. Mohr was also the founder of WeknowMedia.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More