Creative studio Los York has hired creative director Kevin Cabuli.
Originally from Argentina where he worked for many years with Ponce, the Buenos Aires affiliate of MullenLowe, and Madre Buenos Aires (aka Mother), Cabuli has seen his work lionized at Cannes and gain prominence in homes across the U.S., LATAM, Asian and European markets. His body of work includes “Melting Icon,” “Pleasureverse,” “Miley’s Touch” and “Mozart by Magnum,” to name just a few for Magnum. Cabuli helped Dove adapt “Real Beauty” to gamer culture in the “Real Virtual Beauty” campaign. For Axe, among many global campaigns, Cabuli promoted vaccinations as “super hot” for guys looking to hookup, and placed pop-up “Axeination Centers” next to vaccination centers.
“Los York doesn’t fit an obvious mold, and neither do the people who make up our team. It really takes a special type of creative to fit in, and feel at home with us,” commented Scott Hidinger, executive creative director. “We searched long and hard for a talent like Kevin and I’m genuinely thrilled to have him on board. His body of work is clever, design-driven and on trend, and I can’t wait to see his brain in action. He’s a huge add.”
“I’ve been following Los York for years,” said Cabuli. “I confess, I’ve borrowed and quoted their work in my own. They are now giving me this incredible opportunity and challenge to move away from big agencies where I’ve been my entire career and go full indie, working with a small and diverse creative team, including designers, animators, VFX supervisors, creative directors and directors. I also have experience in design, art direction, photography and film directing. At Los York I hope to practice these crafts too and start getting some cool things done, which is exactly what Los York does. They get things done.”
“This is a long time coming for Los York but definitely worth the wait,” said Seth Epstein, Los York founder. “Kevin will help Los York continue to grow as a new creative and production model in the advertising industry, offering brands a small but mighty creative partner that works end to end with agility to address fast-moving consumers. Kevin is a true global nomad of the arts and creative hybrid of the highest caliber. He has something to prove and so do we. ”
At Los York Cabuli will provide leadership for the shop’s long-term relationship with Motorola, while also contributing to other brand-direction pitches and projects. Its Motorola partnership has evolved over time into a new kind of agency relationship, cheekily dubbed internally as Los Moto; a close-hold modern creative collaboration that provides end to end services for the brand from strategy through execution.
Carrie Coon Relishes Being Part Of An Ensemble–From “The Gilded Age” To “His Three Daughters”
It can be hard to catch Carrie Coon on her own.
She is far more likely to be found in the thick of an ensemble. That could be on TV, in "The Gilded Age," for which she was just Emmy nominated, or in the upcoming season of "The White Lotus," which she recently shot in Thailand. Or it could be in films, most relevantly, Azazel Jacobs' new drama, "His Three Daughters," in which Coon stars alongside Natasha Lyonne and Elizabeth Olsen as sisters caring for their dying father.
But on a recent, bright late-summer morning, Coon is sitting on a bench in the bucolic northeast Westchester town of Pound Ridge. A few years back, she and her husband, the playwright Tracy Letts, moved near here with their two young children, drawn by the long rows of stone walls and a particularly good BLT from a nearby cafe that Letts, after biting into, declared must be within 15 miles of where they lived.
In a few days, they would both fly to Los Angeles for the Emmys (Letts was nominated for his performance in "Winning Time" ). But Coon, 43, was then largely enmeshed in the day-to-day life of raising a family, along with their nightly movie viewings, which Letts pulls from his extensive DVD collection. The previous night's choice: "Once Around," with Holly Hunter and Richard Dreyfus.
Coon met Letts during her breakthrough performance in "Who's Afraid of Virginia Wolfe?" on Broadway in 2012. She played the heavy-drinking housewife Honey. It was the first role that Coon read and knew, viscerally, she had to play. Immediately after saying this, Coon sighs.
"It sounds like something some diva would say in a movie from the '50s," Coon says. "I just walked around in my apartment in my slip and I had pearls and a little brandy. I made a grocery list and I just did... Read More