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    Creative Director Eric Kallman To Join Goodby On March 3

    By SHOOTUpdated:No Comments2463 Views
    Sketch artist's version of Eric Kallman.
    SAN FRANCISCO --

    Eric Kallman is joining Goodby Silverstein & Partners in San Francisco as a creative director and associate partner. He is slated to start at his new roost on March 3.

    Over the past decade, Kallman has been one of the most awarded advertising creatives in the business. He helped create campaigns such as Old Spice’s “The Man Your Man Could Smell Like” and Ragù’s “Long Day of Childhood” as well as celebrated work for Skittles, Coca-Cola, Kayak.com, Little Caesars and Careerbuilder.com, among others.

    “I think Eric will be an inspiration to our clients, to our people and, frankly, to me,” said co-chairman Jeff Goodby. “I’m looking forward to watching how he sells such challenging, distinctive work.”

    “We have always believed that humor is the democratic language for the world, and nobody does it better than Eric,” said co-chairman Rich Silverstein. 

    Most recently, Kallman was executive creative director and partner at Barton F. Graf 9000 in New York. Prior to leaving BFG 9000 last November, he spent two-and-a-half years leading and winning pitches for clients such as DISH, Little Caesars, Unilever, Finlandia, Disney, Muller and Supercell.

    Prior to his time at BFG 9000, Kallman was at Wieden+Kennedy, Portland, Ore., where he created, among other things, the lauded “The Man Your Man Could Smell Like” campaign for Old Spice.

    Kallman started his career at TBWAChiatDay, New York.

    “I honestly can’t wait to get started,” said Kallman. “I’m originally from the Bay Area, so it will be good to be back home. But, corny as it sounds, I’m also just really excited to start working with the team at GSP.”

    Kallman will be working on the SONIC Drive-In and California Milk Processor Board (“got milk?”) accounts as well as helping to lead various new business pitches.

    Over the years, Kallman has won Best of Show at the One Show along with 24 One Show Pencils. “The Man Your Man Could Smell Like” won the Film Grand Prix at Cannes. The following year, Old Spice’s “Response” campaign won the Cyber Grand Prix as well as the One Show Interactive Best of Show. Plus he has won 19 more Cannes Lions. Other recognition includes two D&AD Black Pencils, eight D&AD Yellow Pencils, the Art Directors Club’s Interactive Best of Show, the GRANDY, back-to-back AICP Best of Show awards and an Emmy. Kallman was honored in London at D&AD’s 50th anniversary celebration as the third most awarded copywriter in D&AD history.

    Category:News
    Tags:Eric KallmanGoodby Silverstein & Partners



    Is “Glicked” The New “Barbenheimer”? “Wicked” and “Gladiator II” Hit Theater Screens

    Thursday, November 21, 2024

    "Barbenheimer" was a phenomenon impossible to manufacture. But, more than a year later, that hasn't stopped people from trying to make "Glicked" — or even "Babyratu" — happen.

    The counterprogramming of "Barbie" and "Oppenheimer" in July 2023 hit a nerve culturally and had the receipts to back it up. Unlike so many things that begin as memes, it transcended its online beginnings. Instead of an either-or, the two movies ultimately complemented and boosted one another at the box office.

    And ever since, moviegoers, marketers and meme makers have been trying to recreate that moment, searching the movie release schedule for odd mashups and sending candidates off into the social media void. Most attempts have fizzled (sorry, "Saw Patrol" ).

    This weekend is perhaps the closest approximation yet as the Broadway musical adaptation "Wicked" opens Friday against the chest-thumping sword-and-sandals epic "Gladiator II." Two big studio releases (Universal and Paramount), with one-name titles, opposite tones and aesthetics and big blockbuster energy — it was already halfway there before the name game began: "Wickiator," "Wadiator," "Gladwick" and even the eyebrow raising "Gladicked" have all been suggested.

    "'Glicked' rolls off the tongue a little bit more," actor Fred Hechinger said at the New York screening of "Gladiator II" this week. "I think we should all band around 'Glicked.' It gets too confusing if you have four or five different names for it."

    As with "Barbenheimer," as reductive as it might seem, "Glicked" also has the male/female divide that make the fan art extra silly. One is pink and bright and awash in sparkles, tulle, Broadway bangers and brand tie-ins; The other is all sweat and sand, blood and bulging... Read More

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