Agency Barton F. Graf has hired Amanda Clelland as a creative director. She will work on a number of accounts, including GoDaddy and Scotts Miracle-Gro brands Tomcat and Nature’s Care.
Clelland was previously a creative director at Droga5, working on Puma, The New Museum, Coca-Cola and Vestas WindMade. Most recently she helped launch an independent project focused on eradicating extreme poverty. Backed by the UN, the project initiative is called zeropointseven.org.
Monument Content has signed director Cassandra “Cassie” Brooksbank for U.S. representation spanning commercials and branded content. She brings to her directing and storytelling the experience and skills of a writer, conceptual artist, editor and visual effects artist.
Her body of work as a director includes Pepsi’s “Selfie” featuring Lionel Messi amid a flurry of fans, Barclays madcap women’s Soccer League spot where she collaborated closely with the agency to develop the creative, ultimately winning the Grand Jury Prize at the Sports Industry Awards, and a grass-roots campaign for Fellow Coffee. The latter just didn’t brew buzz; it helped raise $1.2 million on Kickstarter.
Prior to joining Monument Content, Brooksbank had been repped in the U.S. for commercials by production house Hey Wonderful.
On the long-form front, she is repped by CAA for film and television. And on the horizon is her debut feature, My Masterpiece, produced by Sylvester Stallone’s Balboa Productions and backed by Amazon.
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