CLIENT
We Energies.
PRODUCTION CO.
Dektor Film, Hollywood.
Eugene Yelchin, director; Helge Gerull, DP; Faith Dektor, executive producer; Jeff Vibes, producer. Shot at Hollywood Center Studios and on location in South Pasadena, Calif.
AGENCY
Laughlin Constable, Milwaukee.
Mark Drewek, creative director/art director; John Schaub, creative director/ copywriter; Carrie Nygren, executive producer; John Biesack, producer.
EDITORIAL
Crash & Sue’s, Minneapolis.
Steve Medin, offline editor; Heidi Mae Habben, producer.
POST/VISUAL EFFECTS
Crash & Sue’s.
Steve Medin and Derek Johnson, online editors; Sue Lakso, colorist; Luke Ployhar, visual effects lead artist; Jake Parker, Inferno artist; Greg Shultz, Flame artist.
AUDIO POST
Echo Boys Music/Sound Design, Minneapolis.
Ken Chastain, mixer.
MUSIC/SOUND DESIGN
Echo Boys Music/Sound Design.
Alex Berglund, composer; Tom Lecher, sound designer/producer; Kathy Yanko, executive producer.
THE SPOT
In "Deer," an animal with a mystical air enters a suburban home at dusk, triggering a series of energy-saving measures: lights not in use are shut off, an open refrigerator door is closed, and the thermostat eases down. At the same time, a dad and his young daughter are reading a book called The Magic Deer in the living room. The :30 concludes with the child watching the deer, which is now outside the house. The child becomes part of a logo composed of hundreds of tiny images of We Energies customers.
Spot broke Feb. 22.