adam&eveDDB has named Nikki Cramphorn and Sally Pritchett as joint heads of integrated production. The pair will be responsible for leading the agency’s production department across all creative mediums.
Both Cramphorn and Pritchett have held senior roles in adam&eveDDB’s production department for over five years, boasting multiple award-winning campaigns between them.
Pritchett, a longstanding freelance creative producer will move into a permanent role at the agency. She has over 25 years experience delivering world-class creative campaigns across a wide variety of brands including John Lewis & Partners, Marks & Spencer and Virgin Atlantic. Prior to working with adam&eveDDB, she was joint head of TV at RKCR/Y&R and head of production at nineteentwenty. Pritchett has led the production for the now world-famous John Lewis Christmas campaigns since 2018, including "The Boy & Piano," "Unexpected Guest" and most recently "The Beginner."
Cramphorn has been a senior producer at adam&eveDDB for over five years, freelancing for eight months before joining permanently in 2018. Prior to joining the agency, she was deputy head of television at Publicis. Cramphorn has over 30 years experience leading production on global, integrated campaigns for brands including PlayStation, VW, Great Ormond Street Hospital, Lloyds and Virgin Media. Most recently she led production on an epic three-minute rom-com ad for The National Lottery.
Cramphorn and Pritchett will replace Ben Sharpe, who has held the role since 2018 and is set to depart the agency as he moves home to Canada. During his time at adam&eveDDB, Sharpe has led the integrated production department, working across all the agency’s clients including John Lewis, Lloyds, PlayStation, EA Sports, VW and CALM, winning top awards at every major award show including the agency’s first D&AD Black Pencil in 2022.
Richard Brim, chief creative officer, adam&eveDDB, said, “Ben has been a key player in our success over the past five years. I can’t thank him enough for the talent and dedication he’s brought to everything he’s touched during that time but I understand the lure of family beckons and wish him all the best for his next chapter. The thought of Sally and Nikki leading our immensely talented production department fills me with utter joy. There is literally no one better in the business to take us forward.”
Pritchett commented, “We are extremely honored to take on this mantle from Ben. We can't think of another agency we would rather go on the journey with as the work speaks for itself and the people are the best in the business. On a personal note, I'm so chuffed to be doing this with the best wing woman in town, Nikki is an absolute joy and can't wait to get cracking!”
Cramphorn added, “It’s such a privilege to have the opportunity to lead adam&eveDDB’s production department and I'm thrilled to help build on what Ben’s already achieved. Sharing the role with Sally is the icing on the cake. She’s the Lacey to my Cagney and we can’t wait to get started."
