Consumer products companies account for only six percent of the total U.S. interactive spend today, but there will be a compound annual growth rate of 36 percent through 2012, with a 50 percent rise this year, and with online video growing faster than any other platform, according to a Forrester Research IM Spend study, released May 2.
The “declining effectiveness of television ads, recession-tightened marketing budgets and better ways to execute and measure online ad campaigns against branding goals” are the major reasons for the increased interactive spend.
The online video spend will jump from $110 million in 2008 to $208 million in 2009 and $834 million by 2012. The main reasons for the increases are the ads “work for branding goals like awareness and customer engagement and they have a low cost of entry.” Online video ads can be bought on a cost per impression basis, which is “a model friendly to CP firms since it’s similar to offline media buying models, offered by media players with whom most CP firms already have relationships, and can be launched with repurposed existing video assets.”
Raoul Peck Resurrects A Once-Forgotten Anti-Apartheid Photographer In “Ernest Cole: Lost and Found”
When the photographer Ernest Cole died in 1990 at the age of 49 from pancreatic cancer at a Manhattan hospital, his death was little noted.
Cole, one of the most important chroniclers of apartheid-era South Africa, was by then mostly forgotten and penniless. Banned by his native country after the publication of his pioneering photography book "House of Bondage," Cole had emigrated in 1966 to the United States. But his life in exile gradually disintegrated into intermittent homelessness. A six-paragraph obituary in The New York Times ran alongside a list of death notices.
But Cole receives a vibrant and stirring resurrection in Raoul Peck's new film "Ernest Cole: Lost and Found," narrated in Cole's own words and voiced by LaKeith Stanfield. The film, which opens in theaters Friday, is laced throughout with Cole's photographs, many of them not before seen publicly.
As he did in his Oscar-nominated James Baldwin documentary "I Am Not Your Negro," the Haitian-born Peck shares screenwriting credit with his subject. "Ernest Cole: Lost and Found" is drawn from Cole's own writings. In words and images, Peck brings the tragic story of Cole to vivid life, reopening the lens through which Cole so perceptively saw injustice and humanity.
"Film is a political tool for me," Peck said in a recent interview over lunch in Manhattan. "My job is to go to the widest audience possible and try to give them something to help them understand where they are, what they are doing, what role they are playing. It's about my fight today. I don't care about the past."
"Ernest Cole: Lost and Found" is a movie layered with meaning that goes beyond Cole's work. It asks questions not just about the societies Cole documented but of how he was treated as an artist,... Read More