Consumer products companies account for only six percent of the total U.S. interactive spend today, but there will be a compound annual growth rate of 36 percent through 2012, with a 50 percent rise this year, and with online video growing faster than any other platform, according to a Forrester Research IM Spend study, released May 2.
The “declining effectiveness of television ads, recession-tightened marketing budgets and better ways to execute and measure online ad campaigns against branding goals” are the major reasons for the increased interactive spend.
The online video spend will jump from $110 million in 2008 to $208 million in 2009 and $834 million by 2012. The main reasons for the increases are the ads “work for branding goals like awareness and customer engagement and they have a low cost of entry.” Online video ads can be bought on a cost per impression basis, which is “a model friendly to CP firms since it’s similar to offline media buying models, offered by media players with whom most CP firms already have relationships, and can be launched with repurposed existing video assets.”
Review: Director Alex Parkinson’s “Last Breath” Starring Woody Harrelson and Simu Liu
A routine deep sea diving mission in the North Sea goes terribly wrong when a young diver is stranded some 300 feet below the surface in the new film "Last Breath." His umbilical cable has severed. The support vessel above is aimlessly drifting away from the site through violent, stormy waters. And the diver has only ten minutes of oxygen in his backup tank.
As if that wasn't enough, it's also a true story.
If merely reading this is giving you heart palpitations already, you can only imagine the white-knuckle experience of watching this all play out on the big screen. It's 40ish minutes of pure suspense and anxiety as the story shuffles between the man at the bottom of the ocean, Chris Lemons (Finn Cole), his fellow saturation divers (Woody Harrelson as Duncan and Simu Liu as Dave) in the diving bell below the waters who are unable to help and the crew in the support vessel above (including Cliff Cutris and Mark Bonnar) scrambling to get their systems back online and operational as the clock rapidly runs out. Ten minutes has never felt so short โ and then it just gets worse as the clock starts counting up, showing Chris's time without oxygen.
At one point, Liu's character Dave, a no-nonsense, all-business diver says matter-of-factly at that it's a body recovery, not a rescue. Deep sea saturation diving is a dangerous business, described at the start of the film as the most dangerous job on earth. Chris tells his fiancรฉ, in a short introduction, that it's no more dangerous than going to space. She replies that it's funny that he thinks that is comforting.
The real incident happened in September 2012 โ Dave, Duncan and Chris were just one team of divers sent to the ocean floor off the coast of Aberdeen, Scotland, to repair oil... Read More