Deutsch Los Angeles has hired Matt Ian to partner with Michael Kadin in leading creative initiatives on the Volkswagen account. Ian is best known for developing the creative that launched the Axe brand in the U.S. Ian and Kadin, both executive VPs/group creative directors, report directly to Mark Hunter, Deutsch LA’s chief creative officer.
Ian comes to Deutsch from Crispin Porter+Bogusky in Boulder, where he was creative director on the Microsoft Windows business. Prior to CP+B, Ian spent nine years at BBH in New York, writing and directing innovative and distinguished campaigns for a host of marquee brands, including Johnnie Walker, Levi’s, Vitamin Water, Smirnoff Raw Tea (“Tea Partay”), Sprite, and Axe. He also spent time at both TBWAChiatDay and Ogilvy in New York before landing at BBH in 2002.
Ian has earned top honors from virtually all the major industry award shows–One Show Pencils, Cannes Lions, Clios, and Kelly Awards. He began his career in art direction upon graduating from the Art Center College of Design in Pasedana, Calif., in 1996.
LOBO Signs Filmmaker Cisma For Commercials and Branded Content
Creative studio LOBO has added multi-faceted artist Cisma (Denis Kamioka) to its directorial roster for commercials and branded content. Cisma, a self-taught motion designer, animator, and live-action director, began his career at LOBO nearly 20 years ago. His return marks a homecoming following a tenure working in Europe as a film artist.
Cisma’s filmmaking style combines live-action with heavy postproduction elements and art direction. Cisma’s work has earned a Latin Grammy nomination and many advertising festival wins, including Cannes Lions, Clio’s, D&AD, and One Show Interactive Awards. Cisma was previously repped in the U.S. by Black List/Psyop.
Starting as a motion designer and 3D animator, Cisma was quickly recognized by Diesel and asked to join their creative team in Italy. After this, he began shooting mixed-media films in Barcelona, later moving into directing music videos. To date, he’s collaborated with many artists, like Milton Nascimento, Racionais MCs, Tropkillaz, Nação Zumbi, and a music video for Criolo made in partnership with the video game franchise League of Legends. Additionally, Cisma directed sports documentaries “A História de Claudio Kano” for ESPN and “Espírito da Luta” for Canal Combate. He recently directed two episodes of the Netflix series “Sintonia” for its fourth season, reaching #1 on the Netflix Global Non-English chart. His commercial career includes brand films for Lay’s, Adobe, IBM, Fiat Abarth Pulse, Samsung Vivo, Banco Bradesco, Getty Images, a promotional film for Brazilian graffiti artist Os Gemeos entitled “The Giant,” and much more.
“It feels so good to be back home at LOBO,” said Cisma. “This place and these people shaped so much of who I am as a filmmaker.... Read More