Crispin Porter+Bogusky (CP+B) has promoted Steve Babcock to executive creative director. He most recently served as creative director, leading the agency’s Best Buy account, for which he was responsible for the 2011 Super Bowl spot “Movie Mode” featuring Justin Bieber and Ozzy Osbourne, and the current “Game On, Santa” holiday campaign, among other work.
Babcock, who joined CP+B in 2007, had also been creative director for Guitar Hero and Domino’s Pizza, where he worked on creating the Domino’s Pizza Tracker. In addition, he has contributed to CP+B campaigns for Volkswagen, American Express OPEN, Bell Helmets and Geek Squad.
Babcock came to CP+B as a creative director from Struck, now known as StruckAxiom, which he helped create. He got his start in advertising by working in the mailroom at Euro RSCG as a side job while in film school. He went on to serve as a copywriter at Razor Creative, Boede+Partners and W Communications before landing at Struck. In addition to his 12 years’ experience in the advertising business, Babcock also spent eight years in a touring rock band called Hudson River School.
Directors Amy+Pilar and Jose Antonio Prat Join Reform School
Boutique content production company Reform has added comedy directing duo Amy+Pilar (Amy York Rubin and Pilar Boehm) and award-winning multicultural director Jose Antonio Prat to its roster for U.S. representation spanning commercials and branded entertainment.
Partners in both life and art, Amy+Pilar are know for their sharp wit and comedic timing. Their synchronicity is evident in a body of work across TV, film and commercials. Prior to joining Reform School, Amy+Pilar had been repped in the ad market by production company Knucklehead.
Amy has directed high-profile comedy sketches featuring stars like Amy Schumer, Kate McKinnon, and Sarah Silverman. On the episodic front, Amy has helmed for series such as Fresh Off the Boat, Casual, Superstore and Angie Tribeca--as well as the pilot for the hit Netflix comedy Dead to Me.
Before joining forces with Amy behind the camera, Pilar was a psychotherapist, a background that informs her ability to create fascinating characters and stage irresistible, nuanced performances. Amy and Pilar’s shared passion for comedy brought them together. Their collaboration began with a Synchrony Bank campaign, starring cult-comedy favorite Maribeth Monroe (Workaholics), and they went on to direct the pilot of the Hulu series Love, Victor. Amy+Pilar’s ad fare also includes spots for Uber’s “Go-Get” campaign and “Shift,” starring Martin Starr.
“We have been fans of Amy and Pilar for a long time,” said Ryan Ennis, executive director at Reform School. “They excel at capturing comedic performances and dialogue. Coming from the TV and L.A. comedy scenes, they’ve built a strong following and collaborated with some of our favorite funny people.... Read More