CP+B has hired Rich Tlapek as creative director. Tlapek is based out of CP+B’s Boulder office and will be working on the agency’s Best Buy account.
Most recently Tlapek freelanced for Saatchi & Saatchi LA, Innocean and Montreal-based Sid Lee. Prior to that he spent 15 years at GSD&M in Austin, Texas, moving up to VP/group creative director. While there he oversaw creative on numerous accounts including the U.S. Air Force, PGA Tour, Dial, CBS Sports and John Deere.
Tlapek is responsible for the well-known Southwest Airlines tagline “Ding: You are now free to move about the country.” His work has been recognized by The One Show, New York Art Directors Club, Communication Arts and D&AD, while his work for the PGA Tour and CBS Sports won Cannes Lions.
Among his favorite campaigns he worked on were the PGA Tour’s “These guys are good” and Dial Body Wash’s “You’re not as clean as you think.” Tlapek is a graduate of the University of Southern California and the Portfolio Center for Advertising.
CP+B, a member of the MDC Partners network, has a client list that includes Microsoft, Unilever, Kraft, Phillips, Coke Zero, American Express, Domino’s Pizza, MetLife, Old Navy, Applebee’s, Discovery Networks, SAS, Arby’s and Best Buy. CP+B has more than 850 employees worldwide, collaborating across six shops: Boulder, Miami, Los Angeles, Toronto, London and Gothenburg, Sweden.
Director Cassandra Brooksbank Joins Monument Content For Spots and Branded Content
Monument Content has signed director Cassandra “Cassie” Brooksbank for U.S. representation spanning commercials and branded content. She brings to her directing and storytelling the experience and skills of a writer, conceptual artist, editor and visual effects artist.
Her body of work as a director includes Pepsi’s “Selfie” featuring Lionel Messi amid a flurry of fans, Barclays madcap women’s Soccer League spot where she collaborated closely with the agency to develop the creative, ultimately winning the Grand Jury Prize at the Sports Industry Awards, and a grass-roots campaign for Fellow Coffee. The latter just didn’t brew buzz; it helped raise $1.2 million on Kickstarter.
Prior to joining Monument Content, Brooksbank had been repped in the U.S. for commercials by production house Hey Wonderful.
On the long-form front, she is repped by CAA for film and television. And on the horizon is her debut feature, My Masterpiece, produced by Sylvester Stallone’s Balboa Productions and backed by Amazon.
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