Cossette has added the creative duo of copywriter Linda Dawe and art director Stéphane Gaulin. Dawe and Gaulin have been collaborating for 13 years now. They first worked together at Marketel and then at Taxi, where they spent the past eight years. They produced notable campaigns for clients such as Bombardier, Les Producteurs laitiers du Canada, Air Canada, Microsoft and the SAQ and along the way have collected several nominations for Cannes Lions and many prizes at the Marketing Awards, New York Festival, London Festival, Applied Arts, and Quebec-based Créa Awards and Grafika Awards.
Gaulin was named Best Art Director at the New York Festival for an AIDS awareness campaign created for Quebec’s ministry of health and social services, and Best Art Director at the Créa Awards for an SAQ campaign. Dawe, for her part, serves on several juries, including those for the Créa Awards and Marketing Awards.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More