Corrina Greenberg has joined the Ad Council as chief revenue and development officer. She succeeds Barbara Leshinsky, who will be retiring in December after leading the development team for 19 years. Prior to joining the Ad Council, Greenberg was VP of development at New York Public Radio, leading the organization’s philanthropic fundraising efforts.
In her new role, Greenberg will oversee the Ad Council’s development team and its fundraising efforts. Additionally, Greenberg will manage the Ad Council’s Board of Directors, comprised of a group of senior marketing, media and business executives who provide expertise, insights and financial support to ensure the Ad Council’s social impact campaigns are effective and drive measurable change.
Lisa Sherman, president and CEO of the Ad Council, said of Greenberg, “She has a proven track record of success in securing major gifts and transforming donor relationships into meaningful partnerships. Corrina is a strategic, forward-thinking and inclusive leader, and her expertise and passion for social impact exemplify our mission and values.”
Greenberg has over 20 years of experience as a fundraising leader. At New York Public Radio, she led sustainable revenue streams, cultivating a culture of stewardship across departments, and deepening engagement with the donor community. She worked closely with the Board of Trustees, overseeing major gifts, institutional giving, planned gifts, special events and campaign functions.
“I am deeply inspired by the powerful work of the Ad Council to unite and inform our country,” said Greenberg. “It is a sincere honor to have the opportunity to collaborate with Lisa and join the incredible team helping to shape the current and future growth of the organization.”
Greenberg joined New York Public Radio in 2015. Throughout her career, she held positions at Albert Einstein College of Medicine, The Museum of Modern Art, Park Avenue Armory, and The Rockefeller University. She holds a bachelor’s degree in communications from Boston University and has previously served on the boards of Housing Works Bookstore and Voices in Contemporary Art.
Eleanor Adds Director Candice Vernon To Its Roster For Spots and Branded Content
Director Candice Vernon has joined production house Eleanor for U.S. representation spanning commercials and branded content. She has already wrapped several jobs at Eleanor, which waited to announce her until they had a body of work together.
Via Eleanor, Vernon made history as the first Black director on a Febreze commercial. The “Small Spaces” campaign marks a major departure from Febreze’s typical blue-and-white world. The home of the “Revolving Door” commercial is a beautiful array of bold sunset hues, African prints, and African art.
Vernon said, “I asked myself, what feels right to me? What feels new? I wanted to bring an essence of not just Black Americans but the full diaspora. I wanted to make a statement that we’re not a monolith.”
Following the success of the “Small Spaces” campaign, Febreze brought Vernon back for a comedy-infused trifecta exploring the hilarious situations that call for an air freshening hero.
Febreze Brand VP Angelica Matthews said, “About two years ago, we realized the consumers that were the most loyal to Febreze were the African American consumers. And the more we learned, the more we realized the richness that we were really missing. So we said we have to go beyond just Black casting, we need to get Black directors that truly understand the culture that truly understand how to bring authentic performances out on screen. We really looked around the industry and noticed there’s actually a shortage of African American directors who have experience doing commercials. When we all saw Candice’s reel, we could all tell the passion for the craft, passion for really trying to help us from where we are to where we’re trying to go.”
Vernon brings a unique lens to... Read More