Publicis Seattle has hired Corey Bartha to assume the newly created agency role of EVP, head of integrated production. Bartha will lead all of the agency’s production departments, including broadcast, digital, print, content, and any other formats work can take.
Bartha will also have a major hand in bringing a cohesion to in-house production disciplines. This hire comes at a time when the production industry landscape is constantly transforming and, in this new position, Bartha will push the agency into production innovation and evolution.
Prior to joining Publicis Seattle, Bartha was the global head of integrated production at apparel and lifestyle brand Quiksilver. He also held top production titles at Wieden+Kennedy’s Portland and Amsterdam offices and at Crispin Porter + Bogusky, where he was an integral part of creating the first integrated production department.
For content and production on big name brands like Coca-Cola, Burger King, Nike, Chrysler/Dodge, Old Spice and ESPN, Bartha has taken home a number of awards including an Emmy Award, Cannes Lions, Clio Awards, D&AD, and Pencils from The One Show.
Bartha joining Publicis Seattle marks a return to his hometown after 20 years in varied ad industry roles. Andrew Christou, Publicis Seattle’s chief creative officer, said, “We continue to push ourselves to be more integrated with our processes and make the work better, and I have no doubt Corey will be our fearless leader into a space he knows all too well to bring a stronger creative offering to our clients.”
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More