Reach Agency, a first-mover social video and content maker, has hired Corbett Trubey as sr. creative lead and Lauren Davies as brand manager. They will be responsible for all creative and branding initiatives, respectively, across the agency’s client list, including Nestle, Clorox and Hallmark.
Trubey’s career began at Bay Area shops EVB and Heat before joining Publicis in Seattle to work on T-Mobile. While there, he crafted some of their first social campaigns that utilized streaming concerts and UGC to attract Millennial audiences. He then joined R/GA’s newly opened LA office, where he worked on Beats. The team won a Cannes Lion for the massive integrated campaign. Moving on to Edelman, he helped build their LA creative team while leading episodic video projects for Disney and Mortal Kombat, the latter winning an Addy. He also led social and digital projects for Warner Brothers, Starz, and Activision that included Instagram takeovers, and dynamic Tumblr pages.
Davies comes to Reach from Fullscreen, where as creative producer she led day-to-day creative and functional operations for brands such as Mary Kay, Timberland, Guess?, Inc. and Smashbox Cosmetics. Before Fullscreen she worked in the fashion industry as digital marketing manager at Wildfox, a Los Angeles-based women’s label, where she helped reach new markets by creating and managing social and digital campaigns with retailers and partnering brands such as DASH, Frank Body, Barbie, Revolve Clothing, Nordstrom, and Bloomingdales. Prior to that she was the social media project coordinator at Guess?, where she organized and implemented social media efforts for major initiatives, including partnerships with Style Haul, Elin Kling for Marciano, and Tiesto.
“This is a win win for us,” said Gabe Gordon, founding partner of Reach. “Corbett and Lauren are experienced marketers who have worked on some of the biggest brands in the business with some of the most influential agencies and content producers in the industry. They’ll help Reach as we expand our service offering to clients.”
