NEW YORK—The Association of Independent Commercial Producers (AICP) has named Joanne Ferraro, managing director of bicoastal production house Coppos, to serve as chairperson for the 13th annual AICP Show, The Art & Technique of the American Television Commercial. The Show premieres Monday, June 14, at The Metropolitan Museum of Art, New York.
Established in 1992 in cooperation with the Museum of Modern Art (MoMA), New York, the AICP Show recognizes excellence in commercial filmmaking. The honored spots become part of the permanent archives of MoMA’s Department of Film and Media. While reconstruction is underway at MoMA, the Show will again premiere at the Met. It is expected to return to MoMA in ’05.
The AICP’s board of governors selected Ferraro to chair the ’04 Show and Lecture Series. She now leads a 34-person show committee and is responsible for recommending policies and speakers, reviewing marketing materials and promoting the event. She also serves on the Show’s board of governors, which is the final arbiter, charged with ensuring the quality of the Show and adherence to its rules. She will also be involved in seeking out talent at creative companies to contribute to the ’04 Show with editorial, graphics and music.
Based in New York, Ferraro is a commercial production veteran known for developing new and established directors. As managing director of Coppos, she works closely with Los Angeles-based owner/executive producer Michael Appel on the day-to-day running of the company, overseeing the national and international sales force and managing Coppos’ Manhattan office.
Ferraro started out at what was then known as Giraldi Productions, New York, where she helped launch the career of director Geoffrey Mayo, with whom she joined forces when he opened now defunct Ulick Mayo Productions. In ’84, Ferraro moved to bicoastal The Artists Company, working her way up to senior VP and managing the company’s national sales force. She left in ’97 to link up with the Santa Monica-headquartered Stoney Road family of companies, taking on an executive producer role at M-80 and since closed Nitro Films. She then moved over the Coppos.
Members of the AICP Show committee serving with Ferraro include: Pia Alexander of New York-based Human; Sally Antonacchio and Denise Blate of The Artists Company; Tara Averill, Michael DiGirolamo, Mary Eiff and Gisela Knijnenburg of bicoastal Anonymous Content; Meredith Bergman of bicoastal Tool of North America; Jeremy Besser of Directorz, Dallas; Jacqueline Kelman Bisbee and Jennifer Warren of Park Pictures, New York; Roe Bressan of The Whitehouse, New York (which also has shops in London, Santa Monica and Chicago); Jennifer Burak and John Crossley of Seattle-headquartered Getty Images; Maddi Carlton and Melanie McEvoy of bicoastal HSI Productions; Carol Case of bicoastal Playroom; Maxine Cherlin and Karen Stewart of Broadway Video, New York; Stephen Dickstein of bicoastal/international Partizan; Bob Fisher of bicoastal Celsius Films; Nancy Early of eo productions, New York; Tara Ford of bicoastal/international @radical.media; John Johnston of Eastman Kodak Company, Entertainment Imaging, Hollywood; Rick Lopes of The Lopes Picture Company, New York; Diane McArter of Omaha Pictures, Santa Monica; Charlie McBrearty of Shortlist, Los Angeles; Phil McIntyre of Click 3X, New York; Tom Mooney of bicoastal Headquarters; Jill Reehl of Get Reehl, Chicago; Dawn Schiffman of bicoastal CaseGiraldi Media; Steve Wax of bicoastal Chelsea Pictures; Christy Van House of Hest & Kramer Music, Minneapolis; and Ann Zagaroli of Sacred Noise, New York.
The AICP Show’s call for entries will be available in January at www.aicp.com; the deadline for entries is Feb. 13. Following its debut at the Met next June, the AICP Show will be exhibited in MoMA’s scheduled film rotation and thereafter go on tour. After New York, the AICP Show regularly tours 10 American cities (Atlanta, Chicago, Dallas, Honolulu, Los Angeles, Miami, Minneapolis, New Orleans, San Francisco and Winston-Salem, S.C.), and travels to cultural venues in Europe and the Pacific Rim.
