CLIENT
Staples.
PRODUCTION CO.
Coppos Films, bicoastal.
Brian Aldrich, director; Tami Reiker, DP; Michael Appel, owner/executive producer; Joanne Ferraro, managing director; Alexandra Chamberlain, executive producer; Tim Kerrison, producer. Shot on location in Montclair, N.J.
AGENCY
Martin/Williams Advertising, Minneapolis.
Lyle Wedemeyer, creative director/copywriter; Melissa Johnson, art director; Lisa Thotland, producer.
EDITORIAL
Bug Editorial, New York.
Mike Coletta, editor; Mary Graham, executive producer.
POST
Nice Shoes, New York.
Scott Burch, colorist.
R!OT Manhattan.
Matt Reilly, online editor.
AUDIO POST
The Anx, New York.
Carl Mandelbaum, mixer; Lou Teti, assistant mixer. (Mandelbaum has since joined PostWorks, New York, and The Anx name has been dissolved.)
MUSIC
Elias Arts, bicoastal.
Fritz Doddy, composer.
THE SPOT
In "Soccer Mom," a man stands on the sidelines of a children’s soccer game next to a cardboard cutout of his wife. As he shouts encouragement at the team, he interacts with his "wife," high-fiving her and holding her up. Suddenly, the cutout gets hit in the face with an errant soccer ball, and topples over. The crowd gasps, and the man picks her up, saying, "She’s okay. Mommy’s okay. She’ll walk it off." A voiceover states, "Back to school shopping can take you away from other things," as the ad cuts to a mother and son looking for school supplies at Staples. The :30 ends with the Staples logo and the voiceover: "Back to school shopping at Staples. Now that was easy."
Spot broke in September.