Register

    Coppos Gets Back Time With Staples

    By SHOOT StaffUpdated:No Comments1363 Views
    --

    CLIENT

    Staples.

    PRODUCTION CO.

    Coppos Films, bicoastal.

    Tom Schiller, director; Curtis Wehr, DP; Joanne Ferraro, managing director; Michael Appel, owner/executive producer; Alexandra Chamberlain, head of production; Barbara Gold, producer. Shot at Ben Kitay Studios, Hollywood, and on location in Los Angeles.

    AGENCY

    Martin/Williams Advertising, Minneapolis.

    Lyle Wedemeyer, creative director; Lisa J. Thotland, VP/director of broadcast production; Bryan Michurski, senior art director; John Neumann, copywriter.

    EDITORIAL

    Editing Concepts, New York.

    Owen Plotkin, editor; Renn Cheadle, assistant editor; Nancy Finn, executive producer. (Plotkin and Finn have shifted to The Now Corporation, New York.)

    POST/VISUAL EFFECTS

    Company 3, New York.

    Victor Mulholland, colorist; Elisha Levin, producer.

    Guava, New York.

    Amber Wilson, online editor/visual effects artist; Ann Skopas, producer. (Skopas is now with Charlex, New York.)

    AUDIO POST

    Sound Lounge, New York.

    Rob Sayers, mixer.

    MUSIC

    Elias Arts, bicoastal.

    Matt Fletcher, composer/arranger.

    SOUND DESIGN

    Editing Concepts.

    Owen Plotkin, sound designer.

    THE SPOTS

    "Gawker" opens with a nerdy, annoying man on stage at a microphone, as a slide show is projected behind him. He begins to apologize to the unseen audience for causing a traffic jam, as slides of the unfortunate event are shown. "That’s me in the sedan. The one who caused the Gawker slow down on your way to that client meeting," he states. "I’m sorry. I see flashing red lights … and I’m riveted." The slide shows the man taking a break from his car to sit on the road in a beach chair, as traffic is snarled around him. "Maybe Staples Business Delivery can help," he offers, figuring that if one uses the delivery system, the road can be left "to those of us who really enjoy it." "Voice of Hold" employs a similar idea, showing a woman who confesses that she is the voice of the telephone company’s automated answering system. After she points out that with all the time spent calling for an additional phone line when the phone company could use some more, one could call Staples because "they know how precious your time is." Both :30s end with the tagline, "Get back time. Go to Staples."

    Spots broke Oct. 6.

    Category:ScreenWork



    AICP’s Matt Miller Looks To Build Support For Production In L.A. After Devastating Wildfires

    Friday, January 17, 2025

    Editor’s note: AICP president and CEO Matt Miller issued the following statement addressing the wildfires in Los Angeles and how the industry can help this key production market--a hub of major resources essential to the health of the overall commercialmaking industry:

    Who Needs Los Angeles? We Do.
    By Matt Miller, AICP president and CEO

    One doesn’t have to be a statistician to know that there are fewer commercials being shot in the U.S. today for the American market than ever before, and a dramatic decrease in L.A. in particular. In the last five years, as reported by FilmLA (the office tasked with issuing permits), L.A. commercial production has dipped 31 percent.

    But here’s the thing: This doesn’t mean that L.A. has lost its importance as the production center of the world. Production in L.A. is vital. It is the go-to. It’s where you can count on access to exemplary crews, a support infrastructure second to none, varied location and backlot options, a large population of on-screen talent and (fairly) predictable weather.

    The fact is, with overall decline and now the devastation of the fires, we’re on the brink of losing this mainstay resource. Without employment opportunities and now many without homes, talented and trained crew are bound to leave either the industry or the L.A. area for other opportunities, unless there are enough job opportunities to sustain a solid living.

    Now is the time when we ALL must support and bolster this community.

    Production is needed in L.A., now!

    Of course, advertising is a business, and marketers’ money should be spent as efficiently as possible, BUT we have to think beyond each production and know that if we lose the... Read More

    MySHOOT Profiles


    Add A Comment