CLIENT
Nintendo of America/Game Boy Advance Platinum.
PRODUCTION CO.
Coppos Films, bicoastal.
Tom Schiller, director; Declan Quinn, DP; Michael Appel, executive producer; Joanne Ferraro, managing director; Barbara Gold, producer; Alexandra Chamberlain, head of production; Trevor Herrick, production supervisor; Aaron Canto, assistant production supervisor. Shot on location in New York.
AGENCY
Leo Burnett USA, Chicago.
Jonathan Hoffman, executive creative director; Matt Horton, Dominick Maiolo and Bill Stone, creative directors; Dustin Smith, art director; Ron Nelken, executive producer; Veronica Puc, producer; Susan McGarrible, production manager.
EDITORIAL
Red Car, Chicago.
Sean Berringer, editor; Carrie Kuziel, producer.
POST
Optimus, Chicago.
Craig Leffel, colorist; Chris Elliott, online editor.
AUDIO POST
Another Country, Chicago.
John Binder, mixer.
MUSIC
Deaf Dog Music, Chicago.
John Ovnik, composer.
THE SPOTS
Three :60s (with :30 lifts) show how people can go "platinum" with Nintendo. "Boy Band" features an untalented *NSYNC-type group at a casting call; "Chelsea" shows a woman, singing and dancing to her boom box music; and "Rock Star" features a grunge-inspired "musician" singing his own gloomy lyrics.
Spots broke in June.