When the creatives at Young & Rubicam (Y&R), Chicago, first got the assignment to come up with an ad campaign for Orbitz.com, they visited the travel Web site’s Windy City offices to get a feel for the company. "We met a lot of characters over at Orbitz," VP/creative director/copywriter Ken Erke said about the experience. "[The Orbitz employees] were really passionate about their jobs, so we [started thinking that the new TV] campaign should be about them."
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CLIENT
Orbitz.com.
PRODUCTION CO.
The Directors Bureau, bicoastal.
Roman Coppola, director; Cayce Chambers, executive producer; Elizabeth Minz, executive producer/head of production; Allan Wachs, line producer. Shot at Fantasy II Film Effects, Burbank, Calif.
Fantasy II Film Effects.
Leslie Huntley, president; Gene Warren Jr., visual effects supervisor; Gene Warren III, model supervisor; Christopher Warren DP.
AGENCY
Young & Rubicam, Chicago.
Mark Figliulo, managing partner/chief creative officer; Ken Erke, VP/creative director/copywriter; Blake Ebel, VP/creative director/art director; Lee Goldberg, senior producer.
PUPPETS
The Character Shop, Simi Valley, Calif.
Rick Lazzarini, president/puppet supervisor/puppeteer; James Carson and David Meng, character designers; Stephen Blandino, art department supervisor/puppeteer; Marc Irvin, mechanical department supervisor/ puppeteer; Marlene Stoller, hair department supervisor; Lynnette Roy, wardrobe department supervisor; Hannah Burnham, marionette construction supervisor; Brian Jaecker-Jones, Lon Muckey and Ron Pipes, puppeteers.
EDITORIAL
The Whitehouse, bicoastal
and Chicago.
Heidi Black, editor; Lisa Long, executive producer; Kristin Branstetter, producer.
POST
The Filmworkers Club, Chicago.
Rob Churchill, online editor; Michael Mazur, colorist.
AUDIO POST
Chicago Recording Co.
Dave Gerbosi, mixer.
MUSIC
Madcap Labs, Corte Madera, Calif.
Ed Goldfarb. composer.
SOUND DESIGN
Chicago Recording Co.
Dave Gerbosi, sound designer.