CLIENT
Whirlpool Corporation/Cielo Bath Furnishings.
PRODUCTION CO.
Sparks Productions, Toronto.
David Popescu, director; Phillip Linzey, DP; Andy Crosbie, executive producer; Barbara Zumer, producer. Shot on location in Vancouver, B.C.
AGENCY
Copper, Kalamazoo, Mich.
Dean Gemmell, managing partner/creative director; Kent Elliott, associate creative director/art director; Tom Blandford, copywriter; Kyle Maurer, producer.
EDITORIAL
Uppercut Editorial, Minneapolis.
David Henegar, editor; Darren Larkins, executive producer.
POST
Crash & Sue’s, Minneapolis.
Sue Lakso, colorist; Steve Medin, online editor; Heidi Habben, executive producer.
AUDIO POST
Wow & Flutter, Minneapolis.
Dale Goulett, mixer; Joanna Jahn, producer.
MUSIC/SOUND DESIGN
Asche & Spencer, Minneapolis.
Thad Spencer, creative director; Chris Beaty and Daniel Stein, composers; Thomas Scott, sound designer; Janell Schmitt, producer.
THE SPOT
"Bath. Now." showcases Cielo Bath Furnishings as the ultimate escape from the real world. Scenes of loud children escaping from the back of a minivan, cell phone conversations and children acting up in a car put a woman in a seemingly catatonic state. Later, she peels off her clothes and heads to the one place where her sanity can be restored: her Cielo bath. The :30 concludes with the tag line, "Transcend the everyday."
Spot broke in February.