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    “Cop”

    By SHOOT StaffUpdated:No Comments1568 Views

    By Millie Takaki

    --

    A motorcycle cop has stopped a flashy red sports car. As he sternly approaches the two-seat convertible, he spies the personalized California license plate, which reads "GIDDY-UP."

    Sitting in the driver and passenger seats, respectively, are horse-race jockeys Chris McCarron and Alex Solis, each dressed in his vibrant racing colors.

    "Driver’s license and registration, please, sir," demands the cop of the anxious McCarron. "You were driving like a madman out there. What were you thinking?"

    Still concentrating on the highway ahead, McCarron answers in a rush of words: "This little blue sports car was comin’ up on the rail; I had to drop back a couple lengths; he’s gonna end up taking the lead on the backstretch; I’m supposed to stay in front!"

    Solis underscores the urgency of the situation. "Caramba, officer," contends the passenger jockey, "he’s just trying to maintain his position."

    "You’ve gotta be kidding me," responds the stern-faced cop.

    "No sir. He’s getting away," warns McCarron.

    "He’s getting away!" echoes Solis.

    As the cop’s attention is diverted for a fleeting instant, the car starts to move forward.

    "Hey, guys, hold on! Wait a minute!" shouts the cop.

    Cut to the client’s logo as a voiceover relates the supered message: "Must be Del Mar season."

    Finally, horses race across the screen in footage shot where the surf meets the turf: the Del Mar Thoroughbred Club, located on the outskirts of San Diego. Stand by for the next post time.

    "Cop" was directed and edited by freelancer Scott Young, who did the assignment via San Diego-based production company The Dakota Group for ad agency Campbell Mithun, San Diego. David Ziegler produced for The Dakota Group. The DP was Pat Darrin.

    The creative team at Campbell Mithun consisted of creative director Tony Durket, associate creative director/copywriter David Neale, associate creative director/art director Kevin Stout and producer Jackie Ganser.

    Online editor was Jose Villanueva of The Dakota Group. Colorist was Dave Hussey of Santa Monica-based Company 3. Audio mixer/sound designer was Mitch Dorf of POP Sound, Santa Monica.

    The spot broke last month in Southern California.

    Category:The Best Work You May Never See



    Apple and Google Face UK Investigation Into Mobile Browser Dominance

    Saturday, November 23, 2024

    Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.

    The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.

    "This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."

    The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."

    And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.

    Both companies said they will "engage constructively" with the CMA.

    Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.

    Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."

    It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More

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