Cooke Optics has promoted Catherine Crawley to director of marketing, following a two year tenure as the company’s digital marketing manager.
Crawley began her career in sales, marketing and management roles across the media sector, from production to postproduction and distribution, at companies including The Hospital Club and Air Post Production. She then spent several years working in design and digital agencies building expertise on then-nascent social media platforms and e-commerce, as well as organizing events and content marketing, before building a successful freelance career as a social media strategist. Crawley joined Cooke Optics in 2017 to build on the company’s growing social media presence, driving marketing content to engage with Cooke’s global customers and the cinematography community. Most recently she has been focusing on the soft launch of #shotoncooke, a dedicated website gallery where cinematographers are invited to upload clips of their work shot with Cooke lenses, with the aim of informing others about their experiences.
In her new role, Crawley will continue to build Cooke’s digital marketing strategy as well as taking on the strategy and execution of more traditional marketing elements including events, advertising and sponsorships.
Les Zellan, chairman, Cooke Optics, said, “Catherine has done a tremendous job in building our online presence and enabling what has become a vibrant virtual dialogue with our global community. It was the obvious next step for her to bring her significant expertise to our whole marketing program.”
