A group of panelists from different walks of the industry sheds light on how technology is not just facilitating but breaking new ground for inspired content. An executive producer from BBDO NY reflects on her agency's first foray into a full fledged VR storytelling film. A production house principal shares lessons learned from a piece of immersive theater currently playing in L.A. and its implications for branding and marketing. A new media production house creative director discusses his experience on three VR projects–one modestly budgeted, another with a decent mid-level budget, and a third with a huge budget. A cinematographer looks back on this year's Tribeca Film Festival and the noteworthy VR projects on display there. And a seasoned post artisan affirms that HDR could prove to be a game changer. SHOOT editor Robert Goldrich moderates this panel discussion.
Panelists: Trevor Forrest, cinematographer; Brendan Kiernan, managing director of HeLo; Sam Smith, creative director, MediaMonks; Jay Tilin, editorial dept. head & finishing editor, features/episodic TV shows, CO3 NY; and Kristin Tomborello, executive producer, BBDO New York
