CLIENT
AT&T Wireless/GoPhone.
PRODUCTION CO.
Epoch Films, New York.
Jeff Preiss, director/DP; Jerry Solomon, executive producer; Marc Marrie, producer. Shot on location in Los Angeles.
AGENCY
Ogilvy & Mather, New York.
Bill Oberlander, creative director; Mitchell Ratchik, art director; David Black, copywriter; Patti McConnell, executive producer.
EDITORIAL
Consulate, New York.
Chad Sipkin, editor; Ana Esterov, assistant editor; Mike Goble, producer.
POST
Consulate.
Michael Dwass, online editor.
Nice Shoes, New York.
Chris Ryan, colorist.
VISUAL EFFECTS
Quiet Man, New York.
Charles Quinn, compositor; Gray Hirshfield, producer.
AUDIO POST
Sound Lounge, New York.
Tom Jucarone, mixer.
THE SPOT
Set to the Ramones’ "Blitzkrieg Bop," the :30 "Everyone Go" features quick-cut shots of people holding up signs ("Go roam free," "Go online," "Go call a friend") or the word "Go" in an unusual place (i.e., a man’s haircut), to tout AT&T Wireless’s GoPhone, a service that has no contract, unlimited nights and weekend minutes, and low-cost plans.
Spot broke in May.