CLIENT
AT&T Wireless/GSM America.
PRODUCTION CO.
Tool of North America,
bicoastal.
Sean Ehringer, director; Adam Kimmel, DP; Jennifer Siegel, executive producer; Denise Rocchietti, producer. Shot on location in Fillmore, Calif.
AGENCY
Ogilvy & Mather, New York.
Don Mulkey and Don Kurn, creative directors; Melinda Kanipe, art director; Patti McConnell, executive producer; Melissa Mapes, producer; George Feinn and Michael Fetsko, copywriters.
EDITORIAL
Consulate, New York.
Ana Esterov, editor; Michael Arginsky, assistant editor; Amy Saunders, executive producer; Charlyn Derrick, producer.
POST/VISUAL EFFECTS
Company 3, New York.
Eli Friedman, colorist.
Charlex, New York.
John Zawisha, online editor; Tony Robins, visual effects artist/compositor; Jen Dewey, producer.
AUDIO POST
audioEngine, New York.
Carl Mandelbaum, mixer.
SOUND DESIGN
Consulate.
Ana Esterov, sound designer.
THE SPOT
The :30 "Bar Car" shows train commuters with cellular charge signals floating above their heads, indicating various strength signals. One annoying passenger with virtually no signal strength is attempting a call, shouting, "I’ll call you back!" Another passenger who has all his bars offers the man his phone so that everyone can ride the train in peace, all thanks to the GSM America plan offered by AT&T.
Spot broke in May.