Paco Conde and Beto Fernandez are joining Anomaly Los Angeles as executive creative directors and partners. They become part of a leadership team which includes chief strategy officer Aisea Laungaue and managing director Jiah Choi.
This team heads the newest Anomaly office which opened its doors in Venice last April. Anomaly Los Angeles got off to a flying start rapidly hiring 30 staff, gaining several new business wins including the appointment by The Coca Cola Company to manage Diet Coke and also launched two highly visible global campaigns for Beats.
Conde and Fernandez, an art director and a copywriter, a Brazilian and a Spaniard, began their partnership as ECDs at Ogilvy Brazil where they helped put the agency on the map as Cannes’ Agency of the Year in 2013. Together they have won hundreds of international awards, including the Grand Clio, Best of Discipline at One Show, Yellow Pencils at D&AD, the Promo Grand Prix and the first Titanium Grand Prix for Latin America at Cannes Lions. From 2013 to 2015 they’ve been among the 10 most awarded creative directors in the world according to the Cannes Report. Conde and Fernandez are best known as the ECDs behind the famous Dove “Real Beauty Sketches,” Sport Club Recife’s “Immortal Fans” and “Security Moms,” Burger King’s “Proud Whopper,” Graac’s “Bald Cartoons” and Sol de Janeiro’s “Tattoo Skin Cancer Check.” The creatives most recently made their mark at BBH London where they worked across Axe, Ray Ban and Absolut as group creative directors.
Anomaly founding partner and global CCO Mike Byrne said, “We have an internal philosophy at Anomaly – stay humble, stay hungry. Paco and Beto, with all their accolades and achievements, act like they’ve never done a thing and have everything to prove. Finding this kind of humility and grit in this business is rare. When you find it you do everything you can to embrace it and let it prosper”.
Anomaly maintains offices in: Los Angeles, New York, Toronto, London, Amsterdam and Shanghai.
