By Robert Goldrich
We see a man in front of his computer during the wee small hours of the morning. But he’s not burning the midnight oil. Instead he is getting his jollies in this darkened room by viewing some adult entertainment. The room’s lone source of illumination is the light emanating from the computer screen.
Though we never actually see what’s on screen, it’s clear that the content is X-rated, especially judging from the man’s reaction when he hears his wife off in the distance asking him what he’s doing up at this ungodly hour.
The guy desperately tries to log out of his porn session, but computer mouse and keyboard are uncooperative. When she enters the room, he acts out of desperation, placing the monitor face down on the keyboard. While she might not be able to see what’s on screen, the wife clearly knows what her dear hubby has been up to.
The spot then puts this humorous episode into retail context, transitioning from the man being caught in the act to a bit of helpful supered advice: “Get a laptop.”
The end tag is a logo for Future Shop, a chain of retail stores in Canada that sells the latest in high-tech electronics.
This TV/cinema spot, which broke last month in Canada, was directed by the Perlorian Brothers of Reginald Pike, Toronto, for agency Rethink, Vancouver, B.C. (The Perlorian Brothers are repped stateside by Biscuit Filmworks, Los Angeles.) James Davis and Josefina Nadurata executive produced for Reginald Pike, with Tom Evelyn serving as producer. The DP was Marten Tedin.
The Rethink team consisted of creative directors Chris Staples and Ian Grais, art director Rob Sweetman, copywriter Bryan Collins and producer Ann Rubeinstein.
Offline/online ditor was Matthew Griffiths of Cycle Media, Vancouver. Assistant editor was Rob Doucet. Colorist was Claudio Sepulveda of Cycle Media. Visual effects were done at Bear Studios, Vancouver. Audio engineer was Brandon Edwards of Wave Productions, Vancouver. Principal actor was Jodie Graham.After 20 Years of Acting, Megan Park Finds Her Groove In The Director’s Chair On “My Old Ass”
Megan Park feels a little bad that her movie is making so many people cry. It's not just a single tear either — more like full body sobs.
She didn't set out to make a tearjerker with "My Old Ass," now streaming on Prime Video. She just wanted to tell a story about a young woman in conversation with her older self. The film is quite funny (the dialogue between 18-year-old and almost 40-year-old Elliott happens because of a mushroom trip that includes a Justin Bieber cover), but it packs an emotional punch, too.
Writing, Park said, is often her way of working through things. When she put pen to paper on "My Old Ass," she was a new mom and staying in her childhood bedroom during the pandemic. One night, she and her whole nuclear family slept under the same roof. She didn't know it then, but it would be the last time, and she started wondering what it would be like to have known that.
In the film, older Elliott ( Aubrey Plaza ) advises younger Elliott ( Maisy Stella ) to not be so eager to leave her provincial town, her younger brothers and her parents and to slow down and appreciate things as they are. She also tells her to stay away from a guy named Chad who she meets the next day and discovers that, unfortunately, he's quite cute.
At 38, Park is just getting started as a filmmaker. Her first, "The Fallout," in which Jenna Ortega plays a teen in the aftermath of a school shooting, had one of those pandemic releases that didn't even feel real. But it did get the attention of Margot Robbie 's production company LuckyChap Entertainment, who reached out to Park to see what other ideas she had brewing.
"They were very instrumental in encouraging me to go with it," Park said. "They're just really even-keeled, good people, which makes... Read More