By MILLIE TAKAKI
Composer Greg Kuehn has partnered with business manager/exec. producer Jonnie Peckham to form Peligro Music & Sound Design, Los Angeles. Kuehn and Peckham come over from L.A. music/sound design shops DV8 and Decibel Architects, respectively.
The duo has already teamed on three assignments at Peligro: Kawasaki Vulcan Drifters Another Time and a three-spot Taylormade Golf Clubs campaign, both out of Bozell Worldwide, Costa Mesa, Calif.; and a package of Ugly Duckling car spots from dGWB, Irvine. The latter was helmed by Allen Martinez of Tate & Partners, Santa Monica. Stefan Wurnitzer of Scream, Los Angeles, directed Taylormade while Jason Harrington was the director on the Kawasaki :30. Now with bicoastal/international Propaganda Films, Harrington worked on Kawasaki while he was at Tony K., West Hollywood.
Kuehn serves as composer/ creative director for Peligro. His scoring credits at DV8 included a Nike campaign featuring Tiger Woods (I Am Lucky, Dear Dad, I Wont Forget and Swing) for Wieden & Kennedy, Portland, Ore., and an adidas package starring L.A. Lakers wunderkind Kobe Bryant and the U.S. womens soccer team via Leagas Delaney, San Francisco.
Kuehns career began in Los Angeles early punk scene, when he left Cal State Long Beach, where he was studying classical piano, to join and tour with the band T.S.O.L. He spent several years as a recording and touring musician working with artists including The Church, Bob Dylan, and Ian Astbury of The Cult. Some of Kuehns other projects include the theme show music for The Extremists on ABC, as well as arranging and playing on the score for the cult-hit Repo Man.
Peligros resources include a 24-bit ProTools system and a Mackie Digital 8 Bus 24-bit mixing console. Peligro also plans to offer 5-to-1 Surround Sound mixing. Sales for the company are overseen by Peckham.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More