Director Nolan Goff has signed with CoMPANY Films for spot work in the U.S. Goff’s body of work includes commercials for Nike, Lululemon, Lebron Jame’s Ladder Nutrition and most recently, Peloton.
“Nolan (Goff) found early success as an agency creative here on the West Coast and that’s no easy task,” said executive producer Ron Cicero who heads CoMPANY along with EP Richard Goldstein. “That he then gained the trust of clients like Nike and Peloton to direct the work was even more impressive. For a relatively new director to approach us with that kind of reel–that isn’t spec–is almost unheard of.”
Goff leapt from video village to the director’s chair on a dare, writing and directing the short film titled Nobody Knows. The performance-heavy drama found success on the festival circuit and his fellow creatives started to take his new role as a filmmaker seriously .
Goff began his commercial career nurturing content as creative director/director at L.A. based agency Matte Black. It was here that he further refined his approach to storytelling. “Branding and spot work demand that you know how to tell better stories,” said Goff, who grew up in Texas, then moved to Los Angeles after realizing that he wanted to be “one of those people behind the scenes that gets to make the choices.”
Goff said he loves the collaboration in spot work, especially casting for today’s lifestyle brands. “It’s our responsibility to reflect the demographics for any particular project while involving the audience on a highly emotional level,” he noted. “I’m in a very good place, having pitched creative, and then getting to direct it on set.”
CoMPANY becomes the first official commercial production house roost for Goff.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More