Director Nolan Goff has signed with CoMPANY Films for spot work in the U.S. Goffโs body of work includes commercials for Nike, Lululemon, Lebron Jameโs Ladder Nutrition and most recently, Peloton.
โNolan (Goff) found early success as an agency creative here on the West Coast and thatโs no easy task,โ said executive producer Ron Cicero who heads CoMPANY along with EP Richard Goldstein. โThat he then gained the trust of clients like Nike and Peloton to direct the work was even more impressive. For a relatively new director to approach us with that kind of reelโthat isnโt specโis almost unheard of.โ
Goff leapt from video village to the directorโs chair on a dare, writing and directing the short film titled Nobody Knows. The performance-heavy drama found success on the festival circuit and his fellow creatives started to take his new role as a filmmaker seriously .
Goff began his commercial career nurturing content as creative director/director at L.A. based agency Matte Black. It was here that he further refined his approach to storytelling. โBranding and spot work demand that you know how to tell better stories,โ said Goff, who grew up in Texas, then moved to Los Angeles after realizing that he wanted to be โone of those people behind the scenes that gets to make the choices.โ
Goff said he loves the collaboration in spot work, especially casting for todayโs lifestyle brands. โItโs our responsibility to reflect the demographics for any particular project while involving the audience on a highly emotional level,โ he noted. โIโm in a very good place, having pitched creative, and then getting to direct it on set.โ
CoMPANY becomes the first official commercial production house roost for Goff.