Virtual outpost set up in Czech Republic
Post house Company 3, a Deluxe Media Creative Services company, will offer feature film and commercial productions in the Czech Republic access to its entire roster of colorists and color technology through RUR , a postproduction company in Prague. Like the 25 other Company 3 "virtual outposts" throughout the world, this one will allow commercial and feature film clients working in the region the ability to collaborate in real time with any of the colorists based at Company 3's Santa Monica, New York, Atlanta or London facilities.
"We're delighted to be offering this service in the Czech Republic," said Thatcher Peterson, Company 3's director of commercial and interactive services. "Production in the region is very healthy. This 'virtual outpost' allows us to bring the talents of our colorists to Prague, while widening our own client base."
The outposts are set up to ensure perfect calibration of displays in the two locations so that everyone involved in a session at both facilities sees the exact same images and image refinements in real time as though they were all in the same theater.
"We are very excited to be able to offer our clients access to Company 3 and some of the most talented and respected colorists in the world," said Jan Vseticek, managing director at RUR. "Prague and the entire Czech Republic is seeing a very healthy amount of world class production today and RUR is delighted to be able to expand our post offerings to include all that Company 3 has to offer."
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More