CLIENT
Avon Products/Mark.
PRODUCTION CO.
Moxie Pictures, bicoastal.
Wes Anderson, director; Robert Yeoman, DP; Lizzie Schwartz and Robert Fernandez, executive producers; Lisa Ruffler, line producer. Shot at Silvercup Studios East, Long Island City, N.Y.
AGENCY
Wieden+Kennedy, New York.
Ty Montague, Todd Waterbury and Anthony Sperduti, creative directors; Steph Sigg, art director; Ilicia Winokur, copywriter; Brian Cooper, producer; Gary Krieg, director of broadcast production.
EDITORIAL
Mad River Post, New York.
Stephane Dumonceau, editor; Laura Relovsky, executive producer; Hayley Lagerfeld, producer.
POST
Company 3, New York.
Billy Gabor, colorist; Steve Milner, assistant colorist; Elisha Levin, producer.
VISUAL EFFECTS
Smoke & Mirrors, New York.
Nick Tanner, Flame artist; Belinda Grew, producer.
AUDIO POST
Sound Lounge, New York.
Rob DiFondi, mixer.
MUSIC
Tonefarmer, New York.
Raymond Loewy, composer/arranger; Tiffany Warin, executive producer.
THE SPOT
"Meet Mark" introduces Mark, "The new beauty experience from Avon." Set to an arrangement of The Mary Tyler Moore Show theme, the :30 features vignettes of young women touting the ways that Mark has changed their lives (assisting with a move into a new apartment, putting a young lady through college, paying for dinner). Aside from the financial perks, Mark has also influenced the women aesthetically by making lashes longer, nails beautiful and bodies shimmer. The spot ends with a woman indulging in a bath who queries, "Have you met Mark?"
Spot broke in August.