CLIENT
Apple Computer/iPod.
PRODUCTION CO.
@radical.media, bicoastal/
international.
Dave Meyers, director; Gary Waller, DP; Frank Scherma, executive producer; Joseph Sassone, line producer; High Hat, choreographer. Shot at Raleigh Studios, Hollywood.
AGENCY
TBWA/Chiat/Day, Los Angeles.
Lee Clow, worldwide creative director; Duncan Milner and Eric Grunbaum, creative directors; Susan Alinsangan, art director; Tom Kraemer, copywriter; Cheryl Childers, producer; Mai Huynh, assistant producer.
EDITORIAL
Cosmo Street Editorial, Santa Monica.
Chris Davis, editor, "Hip Hop."
Nomad Editing Company, Santa Monica.
Glenn Martin, editor; Jim Rodney and Steve Miller, assistant editors, "Rock" and "Hip Hop."
POST/VISUAL EFFECTS
Company 3, Santa Monica.
Stefan Sonnenfeld, colorist; Alex Brodie, Henry artist; Missy Papageorge and Christine Carr, producers.
AUDIO POST
Play, Santa Monica.
John Bolen, mixer.
MUSIC
stimmüng, Santa Monica.
Liza Richardson, producer.
THE SPOTS
"Rock" and "Hip Hop" (:45/:30/:15) show silhouetted people against colorful backgrounds dancing to music from their iPods. Accompanying graphics deliver the message, "iPod. Mac or PC," and finally the Apple logo. The spots use the tracks "Hey Mama" by the Black Eyed Peas, and "Are You Going to Be My Girl?" by Jet.
Spots broke in December.