Director Rob Pritts has come aboard the roster of Lucky 21, the production company with offices in Culver City, Calif., and Dallas. Pritts is known for bringing out the comedic foibles of the human condition. At Lucky 21 he joins a directing roster that includes Jeff Bednarz, Tom Ryan and The Chartrands.
Based in L.A., Pritts has forged a career rooted in presenting familiar situations in uncommon ways for a truly comedic effect. His body of work spans such brands as LG, Charter, AT&T, SEGA, Twix, Snickers, Altoids, Minute Maid, M&M’s, AXE, American Express, ESPN, Dr. Pepper and Molson.
Pritts had an affinity for comedy at a young age. Coming from a large Chicago family and lacking athletic prowess, his improvised defense mechanism of humor led him to acting, film school and ultimately to directing. His very first spot, “Bob In a Box,” won a Gold Clio, and he went on to win the trust of celebrity and athletic talents, including Jerry Seinfeld and Denis Leary, William Shatner, Kobe Byrant, Jeff Gordon and John Elway.
Pritts comes over to Lucky 21 from Backyard. John Gilliland is Lucky 21’s exec producer.
Object & Animal Signs Director Alana O’Herlihy To Its Global Roster
Object & Animal has added multidisciplinary artist, photographer and director Alana O’Herlihy to its roster for exclusive worldwide representation spanning commercials, branded content and music videos. This marks the first production house representation for O’Herlihy. Her portfolio encompasses a wide range of visual artistry, from directing films and music videos to creating photographic stills. Known for a unique blend of analog and digital mediums, O’Herlihy’s work includes leading brands and top-tier magazines, where her vision consistently sparks conversation and brings heightened visibility to her subjects. Her glamorous, campy style pushes the boundaries of conventional artistry. Among her notable directorial credits is the Miley Cyrus music video “Prisoner” featuring Dua Lipa. “Alana’s ability to seamlessly merge old mediums with cutting-edge processes is a testament to her boundless creativity,” said Emi Stewart, executive producer at Object & Animal. “Her work challenges conventions while celebrating the visual grandeur of both past and present.” Object & Animal maintains offices in London, Los Angeles and New York. Read More