ColorNation has added colorists Mary Perrino and Ana Rita to its talent roster.
Perrino is a veteran New York-based colorist who’s worked out of her own studio, La Voglia, for nearly a decade. Initially trained as a cinematographer at NYU’s Tisch School of the Arts, she segued into color as her interest in postproduction grew. Working on everything from indie features to commercials, her work as a color artist took on a life of its own, allowing her to elevate but not overpower the visuals with which she’s entrusted. With spots for brands like Tiffany, DKNY, Steve Madden, Pink, Canon and Google on her reel, ColorNation is her first representation agreement.
Rita is a color enthusiast who’s worked in postproduction for almost a decade. Based in her native Portugal, she’s worked on short films and commercials, handling assignments from major agencies and brands. During a stint in New York, she worked on several long-form projects, including an indie feature and the YouTube series “Made in America.” With a strong representation in food and beverage work, she’s also adept at lifestyle and fashion spots, and has credits in the music video space, with evocative grading seen in videos for the indie singer and guitarist Rorey, and upbeat, brightly-lit work for the rising jazz fusion saxophone star Grace Kelly.
“Adding Mary and Ana to our roster is part of our plan to offer ColorNation clients access to a diverse talent pool, located in different regions around the world,” said Reid Brody, founder and EP of the remote color service. “Both of these artists have amazing showreels, and their work fits perfectly with what the marketplace is looking for today–colorists with a point of view, with an understanding of how to enhance the work and with a wide range of experience in terms of content categories and visual styles. We’re happy to have them on our team, especially as this is Women’s History Month!”
Perrino said she joined the roster because she views Brody’s approach to the business as in step with the times. “What he’s doing with ColorNation is unique,” she observes. “I’ve never signed with anyone before because nothing has ever felt right. My independence is incredibly precious, and I was seeking a relationship that wouldn’t change how I do business, but rather build upon it.”
Rita came across ColorNation while researching independent color services, and was already looking for a remote option that would allow her to expand her client base and the kinds of projects she was handling. A social media post from current ColorNation artist Vincent Taylor led her to Brody.
Perrino and Rita join a ColorNation roster that includes colorists Gino Amadori, Cory Berendzen, Calvin Bellas, Yohance Brown, Ben Federman, Andrew Francis, Heather Hay, Lea Mercado, Mark Todd Osborne, Matthew Rosenblum, Vincent Taylor and Matt West.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More